Running Heroes is launching its UK version

Source: Withings
Source: Withings

Running Heroes links to many existing sites like Polar and Endomondo. The more you train the more points they give you.

And what do points make? You guessed it.


Well, discount vouchers.

Still it all looks free to me. I guess they make their money from the discount voucher donors who, in turn, benefit from your custom.

—————- Press Release follows verbatim ——————-

Running Heroes is connecting brands to its community of engaged sportsmen by making their daily jogging fun thanks to rewards and challenges

Paris, the 5th of June 2015 – Founded early 2014 in France, Running Heroes ( went live in the UK just a week ago with the ambition of encouraging people to run in order to stay fit and avoid health issues that is still today one of the first causes of death in the world. More than 1.500 runners already registered on the UK platform after just one week online.

Having built one of the largest running community in France with more than 140.000 members in just one year, Running Heroes launched the Australian version of its website early May and is online in the UK since the 5th of June 2015. More than 150 partners have already trusted Running Heroes in France including companies such as Nike, Spotify, Uber or Birchbox. Their rewards offering includes of course running and sports brands but also a broad set of products and services like nutrition,boxes, fashion, cabs or online courses. Running Heroes was named a Cool Vendor by Gartner in April 2015, a distinction awarded to worldwide success stories like Dropbox, Evernote, Instagram or BlaBlaCar before.

The way Running Heroes reward runners follows simple steps:

1. Runners connect their running app / watch (Nike+, Runtastic, Garmin, Strava, Runkeeper, Polar, MapMyRun or Endomondo) on using their Facebook, Gmail or personal email address and their apps IDs;

2. Each time they run, runners are allocated points depending on the distance, time and elevation of their session as well as their profile (women gets 20% more points for example);

3. With their points, they get access to exclusive discounts and gifts offered by RunningHeroes’s partners.

In addition to its international expansion in the UK and Australia, Running Heroes is launching new features to further engage its community:

• Running sessions, which enable runners to find people to run with and to set clear meeting date

and place they will mark on their agenda;

Community, which is a tool that allows runners to find a sparring partner around them with a

comparable level and comparable habits in order to keep each other motivated and challenge themselves;

• The Forum connects our heroes so that they can exchange tips or share their experiences.

Besides, the Company is launching Cycling Heroes (, its so-called

equivalent in cycling following the same principles. The website will be launched at the same time in France, Australia and the UK.

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