the5krunner

New Fitbit ALTA – jerked me out of my slumber

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I almost couldn’t work up the enthusiasm to write about this. At least Garmin’s recent Vivosmart HR introduced a bit of newish tech (optical HR). The Fitbit ALTA is re-dressed old tech.

However it looks OK and that was my criticism of the Garmin.

The ALTA has slightly better phoney-connect stuff and you can change the straps.  It’s a bit sleeker than the Charge and I kind of like the ‘pure’ thin band ethos – it’s out-of-the-way tech. Fitbit’s app is great too.

So as a present I’d say it was ‘mostly harmless’. Which actually is somewhat of a compliment compared to my desire to have the receipt included with the Garmin so that I could return it.

But ! I just can’t help feeling that this is yet another money spinner. Not too great an advancement and you throw away last years >$/£100 purchase for another similar one. Fine if you have the money I suppose.

And I don’t think, in general, things are going to get too much better (hence my disillusionment with activity trackers). There is just no real advancement on battery tech on the horizon to provide that incremental support to adding in new bits of power-hungry tech.

 

—- Press Release ———————-

SAN FRANCISCO–(BUSINESS WIRE)–Fitbit (NYSE:FIT), the leader in the connected health and fitness market, today introduced Fitbit Alta – a slim, sleek fitness wristband that can be personalized to fit your style, while advanced health and fitness features make tracking workouts effortless and deliver positive motivation to keep you moving. Fitbit Alta is designed with a satin finish, stainless steel body and features a line of stylish interchangeable bands in multiple popular colors and premium materials so you can find the right style for every occasion. In addition to automatically tracking your all-day activity, exercise and sleep, it’s equipped with Reminders to Move, nudging you to stay active throughout the day for better health, while providing visual feedback on your progress and keeping you connected with the smart notifications you need most on a vibrant, slender display.

“Sedentary time in adults and the association with diabetes, cardiovascular disease and death: systematic review and meta-analysis.”

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Fitbit Alta is available today for presale with retail availability starting in March 2016, joining the recently announced award-winning Fitbit Blaze Smart Fitness Watch. Together, the two new devices are the smartest, most stylish and most motivating fitness trackers to date from Fitbit.

“Fitbit Alta will turn heads as our most fashionable device yet. The attractive, versatile design of this new fitness tracker fits seamlessly into daily life – from the gym to the office to a night out,” said James Park, CEO and Co-Founder of Fitbit. “Alta features the everyday tracking Fitbit is known for, along with innovative and purpose-built features that push users to do more. Paired with our large, engaged global social community, Alta is an exciting product for everyday users who are looking for a simple way to stay motivated and connected, that also fits with their personal style.”

More Motivation to Reach Your Goals

Fitbit Alta delivers all the most important activity stats you expect from Fitbit right on your wrist, along with new features deliberately designed to make health and fitness tracking easier and more motivating:

Versatile to Fit Your Style

Fitbit Alta lets you easily customize the slim, distinctive tracker to fit your personal style and create the perfect accessory for every occasion – day or night:

“Whether I’m working or playing, my lifestyle keeps me in constant motion. Fitbit Alta helps me fit fitness into my busy life and looks great no matter what I’m doing, with swappable bands that let me match my style,” said Julianne Hough, dancer, singer, actress and Fitbit Ambassador. “Staying active is at the core of my lifestyle and having a fitness tracker helps keep me motivated and mindful of my health.”

Stay Connected to Maximize Your Day

Fitbit Alta was designed to allow you to live your daily life without distraction, giving you the tools and motivation you need to take action and make the most of every day.

Pricing & Availability

Fitbit Alta is available for $129.95 (U.S.) for presale today at Fitbit.com and tomorrow at major North American retailers, including Amazon, Best Buy, Brookstone, Dick’s Sporting Goods, Nordstrom, REI, Target, The Sports Authority, Verizon and Walmart. The tracker will be available in North America beginning in March 2016, with global availability starting in April 2016. At launch, Alta will be available in a black, blue, teal or plum high-performance fitness band with a satin finish, silver stainless steel tracker; shiny gold stainless steel tracker option coming soon. The following accessories will also be available at launch:

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