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Last week had the announcement of some new premium materials (well, ceramic and sapphire crystal glass) being available for the Suunto Essential Collection – nice!
However, this is not great news for the hoped-for AMBIT4. New variations of the existing models need to have at least a short life cycle before an AMBIT4 would be introduced.
A further announcement today was the ‘Create your Own’ Suunto. I seem to vaguely remember covering that before but, again, this sort of thing is a great marketing idea but another which delays the AMBIT4 if there are going to be a few more months of marketing/production efforts around essentially-existing devices.
On a more positive note I have heard definite rumours that Suunto are working on new marketing campaigns…these could be for the Suunto Customiser (AMBIT3 Peak/Sport) or they could be preparations for the AMBIT4. I don’t know.
Remember Suunto are sponsoring the Threadneedle Tri in Leeds later this year. That’s probably the earliest we can expect the A4 – Spartan(?). Sorry to disappoint 🙁
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