An interesting acquisition of Lazer (helmets) by Shimano was announced today.
Shimano, we all know, do bike bits but not everyone is quite so aware that they also own clothing brands like Pearl Izumi.
So the two companies seem to have complementary product ranges.
As the products will generally be sold in the same kind of shop then Shimano’s presumably superior and more extensive distribution network will also benefit Lazer helmets. I would imagine that Shimano-brand helmets might start appearing, although that is not certain as Lazer is a fairly strong brand already in certain segments.
This content is not sponsored. It’s mostly me behind the labour of love which is this site and I appreciate everyone who follows, subscribes or Buys Me A Coffee ❤️ Alternatively please buy the reviewed product from my partners. Thank you! FTC: Affiliate Disclosure: Links pay commission. As an Amazon Associate, I earn from qualifying purchases.