adidas just announced that it will not be following up the optical HR enabled miCoach SMART Run GPS watch (2013). Essentially it has pulled out of that part of the hardware market.
Note: adidas bought Runtastic and its 70million users for about GBP200m last year!
It was/is a nice enough watch with music, colour screen and a good online coaching platform. In VERY many ways it was ahead of its time.
Being good clearly doesn’t always help.
adidas had a good PR push last year on this product but I guess that wasn’t enough.
Anyway. It’s good news for TomTom with the Runner 3 / Spark 3. That’s one less competitor offering a ‘proper’ sports watch that stores music. Whilst the adidas did have good optical HR and music, it certainly didn’t have the navigation on the Runner 3 / Spark 3. Now, at least for TomTom, there is the pesky question of the Polar M600 Android Wear watch – that’s available just about now and chomping at their GPS heels.
miCoach exit info via: Wareable