adidas just announced that it will not be following up the optical HR enabled miCoach SMART Run GPS watch (2013). Essentially it has pulled out of that part of the hardware market.
Note: adidas bought Runtastic and its 70million users for about GBP200m last year!
It was/is a nice enough watch with music, colour screen and a good online coaching platform. In VERY many ways it was ahead of its time.
Being good clearly doesn’t always help.
adidas had a good PR push last year on this product but I guess that wasn’t enough.
Anyway. It’s good news for TomTom with the Runner 3 / Spark 3. That’s one less competitor offering a ‘proper’ sports watch that stores music. Whilst the adidas did have good optical HR and music, it certainly didn’t have the navigation on the Runner 3 / Spark 3. Now, at least for TomTom, there is the pesky question of the Polar M600 Android Wear watch – that’s available just about now and chomping at their GPS heels.
miCoach exit info via: Wareable
Last Updated on 13 January 2026 by the5krunner
My favourite kit and nutrition
- Injinji – Runners protect your toes. Avoid discomfort and minor injury. Run more. Run faster. I use them.
- Garmin 90-degree charging adapter — The small adapter that keeps your charging cables tidy. Essential for race day. I use one.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session. I use one.
- Ravemen FR300 — Front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters. I use one.
- Body Glide – The blue anti-chafe stick that all swimmers and many runners use. I use it.
- Maurten — The race nutrition trusted by elite athletes. Gels and drink mixes engineered to be easy on the stomach. I use them.
- Garmin Varia RTL515 — A radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Garmin watch. I use this model.
- Favero Assioma Pro RS2 — The power-meter pedals most serious cyclists choose. Accurate, easy to move between bikes. I use this model.
- Garmin Forerunner 970 — A serious choice for a pro-grade triathlon watch. I use this.
- Polar H10 — My daily driver for accurate, waking HRV readings.
- Wahoo ELEMNT Roam 3 — The bike computer that has the feature Garmin lacks: usability. I use mine on most rides.
Reader-Powered Content
This content is not sponsored. It’s mostly me behind the labour of love, which is this site, and I appreciate everyone who supports it.
Support the site: Follow (free, fewer ads) · Subscribe (paid, ad-free) · Buy Me A Coffee ❤️
All articles are written by real people, fact-checked, and verified for originality. See the Editorial Policy. FTC: Affiliate Disclosure — some links pay commission. As an Amazon Associate, I earn from qualifying purchases.
tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
What a pity ! This tool is still, as per my market analysis, the best “coaching” one for any runner who need a simple way to build a customized training plan and follow it easily based on either the HR zones or pace zones. I hope Adidas will continue the miCoach website at least.
there are other, maybe better, sites. but it is/was a good one. what is your interest in that area? reply: in**@*********er.com
Hi Bruce. Yes I think tomTom would be the first to say that their online site does not do the kind of things that the Adidas one does. If you are training for a marathon it is relatively ‘easy’. Easy in the sense that there are many tried and tested generic plans on the internet. just follow those. you are running fairly basic sessions of extended aerobic periods rather than complex intervals. in terms of uploading a PLAN to your tomtom that will be tricky 🙂 ie you cant do it.
Hello,
I fully agree with @HerveCai comment. So you are suggesting to go to Tomtom as an alternative and I looked at your other article about it. OK, it looks totally fine and the battery last even longer. So, I can follow your advice. But, it is obviously not compatible with Adidas miCoach website, isn’t it?
So what do you suggest as a training site alternative compatible with the Tomtom device? The miCoach website functionnality fits totally “my way of life of not being a super runner but I run a fair amount of km/miles anyway”. So, to summarize, I like to set up a future objective: a marathon at this date for example, with a race time objective. I setup the number of training I can do per week and when. Then some details like my age, my weight, etc. Et voilà! I just have to upload the training program on the device and I can run.
Very convenient and efficient. With quality of training choice by the way.
Thanks for your answer,
Bruce