“One of the most highly anticipated cycling products in recent memory was the intriguing Brim Brothers Zone DPMX power meter, a clever cleat-based system that promised the ultimate in portability. After eight years in development, a highly successful crowdfunding campaign, and more than a little bit of media coverage, CEO Barry Redmond announced last week that Brim Brothers was shuttering its doors, citing insurmountable challenges with putting the power meter into production.” writes James Huang on cyclingtips.com.
Many of us have bought a powermeter in a box but, probably, never ‘in a shoe’. That’s what BRIM Brothers were hoping to do. Great idea…super easy moving it from bike-to-bike.
Read the link below to cyclingtips.com for the full story of the €200,000 raised on Kickstarter, it’s an interesting read and not too long.
Here are a few juicy quotes to whet the appetite.
Perhaps the biggest mistake that we made was that we were probably overly optimistic about moving into production
Then there were the pesky shoes themselves
it turned out that the force sensor is affected by the flexing of a cycling shoe
hmmm.
And, of course, the disappointed backers who will get nothing back
I have supported several Kickstarters in the past, but this is by far the most expensive that I have chosen to support, and the only one that successfully funded and did not deliver.
The article finishes by pointing out the other side of the story where the CEO, Barry Redmond, also lost his investment and many years of unpaid time.
Sometimes, “The credit belongs to the man who is in the arena…“. you’ve just got to try these things or regret forever on what might have been.
It’s a shame that these were relatively expensive items that the backers risked their monies on but at least it seems like a genuine attempt to deliver a great idea.
Full article <here>
Image source: BRIM Brothers/Cyclingtips.com
Last Updated on 2 October 2026 by tfk the5krunner
Small things I always use
- Garmin 90-degree charging adapter: Charges your Garmin from any USB-C cable. Essential when travelling. I use one.
- Body Glide: The blue anti-chafe stick swimmers and runners carry. I use it.
- Speedo earplugs: Fewer ear infections and no cold-water dizziness. I use them.
- Dryrobe Advance: My winter changing robe for open-water swims. I use one. A cheaper option is the AONYIYI changing robe.
- Maurten: Race fuel that stays easy on the stomach. I use them.
- Beet It Sport nitrate shots: Beetroot shots I take in the days before a race. I use them.
- Garmin charging puck: The quickest way to top up before a session. I use one.
- Injinji: Toe socks that stop rubbing, so you run more. I use them.
- Ultimate toe protectors: Stop black toenails on long runs. They work. I use them.
- Compressport R2 v2 calf sleeves: My calf sleeves of choice. I use them.
- Cellucor C4: My pre-workout before hard sessions.
- TPU tubes: Schwalbe Aerothan, Tubolito and Pirelli SmarTube. Light, tiny spares. I use all three.
- G8 insoles: Adjustable insoles that are good. I use them.
- Cycplus Cube: A 97g electric pump that gets a road tyre rideable in two minutes. I carry one. 5% off with code THE5KRUNNER.
Watches and sensors
- Polar H10: My daily driver for waking HRV.
- Polar Verity Sense: My backup arm-worn HR sensor.
- Nomad bedside charger: Charges my iPhone and Apple Watch overnight. I use it, and many of their bands.
- Train.Red: The best muscle oxygen sensor I’ve used.
- Tymewear: Accurate heart rate and reliable ventilatory zones. I use it to pace endurance rides over an hour.
- Garmin Forerunner 970: A pro-grade triathlon watch. I use this.
- Apple Watch Ultra 4: My daily smartwatch. No phone needed on rides.
- Garmin Fenix 9 Pro: I’ve just bought one.
On the bike
- Continental GP5000 for everyday riding, and Aero 111 on the front for special occasions.
- Helmets: Specialized S-Works Evade 3 for road riding, and Rudy Project Wing for TT-style races. I use both.
- Ravemen FR300: A front light that mounts under your Garmin or Wahoo. I use one.
- Wahoo TRACKR Radar: I use it on one bike and Varia on the other. They perform the same.
- Garmin Varia RTL515: Radar that warns you of cars from behind. I use this model.
- Wahoo ELEMNT Roam 3: The bike computer that’s easy to use. I use mine on most rides.
- Favero Assioma Pro RS2: Accurate power pedals that swap easily between bikes. I use this model.
Home and indoor training
- NPE Runn: Makes my basic treadmill smart, sending more accurate speed and distance to my watch and Zwift. I use it.
- Google Wifi: Keeps Zwift connected in my pain cave. I use it.
- Apple TV 4K: Zwift on the big screen. I use two.
- Google Nest Doorbell (wired, 2nd gen): My video doorbell, running in both Google Home and Apple Home. I use it.
Health, recovery and sleep
- FreeStyle Libre 3 Plus: Shows how my blood sugar responds to diet.
- hDrop: Measures my sweat loss in summer and indoors.
- Fourth Frontier Zone: Checks my heart under load in hard sessions.
- Oura Ring 5: My partner’s recovery tracker of choice.
- Eight Sleep: A cooling mattress cover my partner and I use nightly.
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. See the gear tfk uses. ID
