Portugal-based Kinematix have just raised €2 Million from a Portugese investor. Presumably this is for further expansion of production and marketing as the product is already on sale and available through amazon.
I reviewed Kinematix’s sole-based running form product a few months back <here>.
Kinematix Closes Funding Round with Portugal Ventures for €2 Million
New Funds to Launch TUNE in Brazil, Expand Wearable Market Leadership in US and European Union to Helps Runners Unlock Their Full Potential to Run Smart.
Kinematix have closed today a round of funding with current investor, Portugal Ventures, for €2 million. This brings Portugal Ventures total investment in Kinematix to €9.6 million.
“The wearables industry is at a crucial point – people want meaningful data that’s easy to understand and put into action. That’s exactly what we do at Kinematix,” said Paulo dos Santos, CEO of Kinematix. “TUNE provides meaningful information and data-driven guidance in the form of personalized fitness plans for each individual user – a first in the industry. Additionally, the TUNE platform for coaches, that will be available at the end of the year, enables coaches to stay connected with their athletes with EVERY run, not just when they train together – another industry first. TUNE helps athletes of all levels run smarter, potentially avoiding injury and accomplishing their goals. We are extremely proud of the work we’ve done with TUNE – in our view, TUNE is a major game changer in the world of wearables.”
TUNE is a simple, easy to use wearable for runners that goes beyond measuring basic GPS stats such as pace or speed, but also measures each foot’s behaviour on the ground (stance dynamics, stance time, strides, and symmetry), and helps runners improve their form and fitness, which are the foundations to run better and avoid injury. Now for the first time, with TUNE, runners and coaches can capture data about these relevant form parameters from every single step of a full run for both feet at the same time. And because the sensors are in-shoe, the data provided is the the most complete and accurate assessment possible of a runner’s technique. The data collected from the insoles is automatically synced with the TUNE app on a smartphone or smartwatch, is combined with each runner’s personal profile and the evolving form patterns detected during runs, and then all this information is processed in the cloud to build and deliver personalized exercise plans.
“Kinematix is a perfect example of the kind of innovation and game-changing technology and talent that can be found in Portugal and capable of competing on the global stage,” said Celso Guedes de Carvalho, CEO at Portugal Ventures. “Consumer technology is a tough market to break into, but we believe the Kinematix TUNE is set to change how users interact with wearables – going beyond novelty and just being cool to becoming real tools to help people improve their health over the long term.”
View the TUNE launch webinar on YouTube with featured speakers Jennifer Jolly, Ryan Vail and Marques Colston.