micoach…miretirement – adidas does the obvious with Runtastic

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adidas acquired Runtastic a while back for ‘a lot of money’. Consequently it’s no surprise that adidas miCoach users are now being shunted over to Runtastic.

I’ve looked into apps quite a bit over the years and, surprisingly, the miCoach app was probably WAY ahead of its time and actually functionally rich. It had some drawbacks but it was one of the best. At the time, the problem was a lack of people buying the adidas hardware (which was also good in its day) ie a lack of users – a perennial problem. So what do you do if you have insufficient users but lots of money? A: Buy some users.

PS: adidas is not capitalised at the start, now you know. Although I think micoach is really miCoach, but that just gets too complicated, as you can see on the reverse of the miCoach device (see image).


——– adidas announcement info below complete with original https://the5krunner.com/uncategorized/adidas-buys-runtastic/spelling mistakes  —————


As an important member of our miCoach community, we want you to be the first to know that we won’t be developing our existing web site and Train & Run app any longer. All services will end on 31 Dec 2018. But, we also have some really great news…

With Runtastic joining the adidas family, we’re excited to be able to offer you a FREE PREMIUM MEMBERSHIP to their platform and apps to help you keep your training on track – and make 2017 your fittest year yet. Get started by setting a running goal – whether it’s weight loss, running a certain distance, or getting stronger and faster – and we’ll keep you motivated to reach it.

From training plans to GPS workout-tracking to voice coaching, Runtastic has tons of awesome features and millions of active users already.

One of our favorite features is “Story Runs” – think of it like a podcast optimized for running so you can never use “boredom” as an excuse to skip a run again. We’re also loving the Running Leaderboard – it’ll spark some #healthycompetition by letting you see who has run the furthest this week or month. And you’re definitely going to want to get your friends in on the live cheering feature so you can receive messages from them during your next workout or race.

Ready to get started? Click the button below to get your enrollment to Runtastic started. If you accept, we’ll even transfer your personal data and workout history over from miCoach so you don’t lose any of your important stats.

If you would like to know more  on why we are doing this, what this means for you and what data will be transferred, click HERE.


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2 thoughts on “micoach…miretirement – adidas does the obvious with Runtastic

  1. What a pity. I really like Adidas miCoach. The Smart Run device was far ahead of his time and there are no competitors on the market regarding the training plans options. Very disappointed…

  2. Hello, the whole Adidas approach is just one big disappointment!
    Replacement of the battery after warranty … still did not managed to reach anything (of course I got official response from Adidas – I tried already!
    And it is so simple to access this battery once you open watch – you would not believe it! And usual Lion battery – but you would have to order 1000 of them in China – good joke from Adidas. So you buy so expensive Smart run ADIDAS watch only to realize that you can trash them after 2 years! How nature friendly!
    And the whole Runtastic premium account – good joke as well /but you might enjoy paid plans … well maybe we will get them free … but there are no heart rate based plans! – definitely one of the reason why many of us bought such expensive gear. You could expect such a behavior from low end business – but from huge company like Adidas?
    The answer is well ….. YES! They got our money and they want MORE…. That is the whole business around.
    Can I suggest my friends again to buy something from ADIDAS – (I am sorry I did that mistake before and I really regret it, since now I (thanks to you ADIDAS) look like idiot in from of them)?
    Try to guess … Hopefully message about your business practice and “care for customers” will be spread, so that people know what to expect from you!
    How greedy! Enjoy your easy money!

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