After graduating from Oxford with a double first and then completing a Harvard MBA, internationally renowned marketer Maddie McMadeup gave us her in-depth opinions on Garmin’s integrated Marcomms campaign for the Forerunner 935 (the 920XT replacement)
Here are her comments in full:
Lol
Source: Apparently triathlete magazine, image clicks through to source
PS: Love the ad, probably will love the watch, it’s just the timing of the ad for an unreleased product that’s funny. I was going to write ‘unannounced’ but, ahem, there is SO much info that we’ve had a de-facto announcement.
WARNING: It could be photoshopped.
WARNING: Garmin could have got masterful coverage from one single ad by doing this intentionally. Maybe it’s all part of Baldrick cunning plan to master the dark arts of marketing? Or it could be a c*ck-up. Or, even more likely, it’s the way the print schedules worked out (a similar thing happened before if I remember).
Last Updated on 11 April 2026 by the5krunner
My favourite kit and nutrition
- Injinji – Runners protect your toes. Avoid discomfort and minor injury. Run more. Run faster. I use them.
- Garmin 90-degree charging adapter — The small adapter that keeps your charging cables tidy. Essential for race day. I use one.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session. I use one.
- Ravemen FR300 — Front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters. I use one.
- Body Glide – The blue anti-chafe stick that all swimmers and many runners use. I use it.
- Maurten — The race nutrition trusted by elite athletes. Gels and drink mixes engineered to be easy on the stomach. I use them.
- Garmin Varia RTL515 — A radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Garmin watch. I use this model.
- Favero Assioma Pro RS2 — The power-meter pedals most serious cyclists choose. Accurate, easy to move between bikes. I use this model.
- Garmin Forerunner 970 — A serious choice for a pro-grade triathlon watch. I use this.
- Polar H10 — My daily driver for accurate, waking HRV readings.
- Wahoo ELEMNT Roam 3 — The bike computer that has the feature Garmin lacks: usability. I use mine on most rides.
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
