STRAVA want me and you to be unfiltered

stravaSTRAVA’s latest campaign is for it to become the unfiltered you.

You just share your best efforts with friends/family on facebook. But STRAVA shares them all. I suppose it is an ‘honest’ reflection of your efforts or lack of them.

I’m not so sure that I particularly want to share shots of me emptying my nose after a bike ride – as shown in the last from of STRAVA’s video. Bringing me onto…

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I think at around 1:28 they missed some No’s… listening to customers wishes/needs, no good development/bug-fixing, power support for runners, good/useful data (e.g. calories, elevation), integration of other sports. ??