Fitbit have just announced that they have 25 million active users.
That’s quite a lot. Although I’m not quite sure what an inactive user would be…think about it.
Fitbit make several claims including:
- Fitbit Charge 2 is the top-selling fitness tracker in the U.S.
- More than 20 million people using Feed within the Fitbit app
- The Fitbit app remains the #1 health and fitness app on both iOS and Android in the U.S (actually I’m quite pleased with myself for pointing out pretty much the same thing yesterday)
The same Fitbit press release had a few other bland one liners like “we strategically entered the smartwatch category with Fitbit Ionic at a time when consumers are moving to smarter, fuller featured devices“, but then did not say how that strategy was panning out.
ESSENTIAL READING: Fitbit Ionic Review