Fitbit have just announced that they have 25 million active users.
That’s quite a lot. Although I’m not quite sure what an inactive user would be…think about it.
Fitbit make several claims including:
- Fitbit Charge 2 is the top-selling fitness tracker in the U.S.
- More than 20 million people using Feed within the Fitbit app
- The Fitbit app remains the #1 health and fitness app on both iOS and Android in the U.S (actually I’m quite pleased with myself for pointing out pretty much the same thing yesterday)
Source: Fitbit.com
The same Fitbit press release had a few other bland one liners like “we strategically entered the smartwatch category with Fitbit Ionic at a time when consumers are moving to smarter, fuller featured devices“, but then did not say how that strategy was panning out.
ESSENTIAL READING: Fitbit Ionic Review