Fitbit have just announced that they have 25 million active users.
That’s quite a lot. Although I’m not quite sure what an inactive user would be…think about it.
Fitbit make several claims including:
- Fitbit Charge 2 is the top-selling fitness tracker in the U.S.
- More than 20 million people using Feed within the Fitbit app
- The Fitbit app remains the #1 health and fitness app on both iOS and Android in the U.S (actually I’m quite pleased with myself for pointing out pretty much the same thing yesterday)
Source: Fitbit.com
The same Fitbit press release had a few other bland one liners like “we strategically entered the smartwatch category with Fitbit Ionic at a time when consumers are moving to smarter, fuller featured devices“, but then did not say how that strategy was panning out.
ESSENTIAL READING: Fitbit Ionic Review
Every time I look at “The Feed”…it’s either a bunch of Facebook repost crap, or dude/chicks flexing their booty.
is that a bad thing 😉
‘active users’ means constantly using their trackers and sync to the app the data or? Then 25Mill is a lot!
i was thinking what an INactive user was? not a user surely?
So surely an ‘active user’ is a ‘user’?
I’m only a pedant 76.5% of the time 😉
But, yes, 25m is a lot whichever way you count it
I would love to see that active user breakdown. White Collar professionals are the biggest users (from what I see in my line of work). Marketers, middle management, financial workers, usually those with family and kids; they all have one, and why not? Fitbit is known for being the most passive of the devices to use. Not a lot is needed to set one up or to maintain. Put it on, and really you could just forget about it. It’s the one thing Fitbit is king of.
Still, I have to wonder–are they using it because out of choice, or just because they own an android phone. How many own and use a Fitbit AND own an iPhone? That there is a interesting part of the demo I would like to know more about; and I bet Apple would too.
Fitbit have a lot of corporate customers
that’s a good way in to the market. First up you sell to the right people …in bulk.
those same people then get a good fitbit experience with the app/online infrastructure (as you say it just works without having to do much)
they then end up buying fitbits for aprents kids and relations/friends. I’m guilty of the fitbit presents myself, i just dont want to end up being tech support for people!