SiS Sales Up – That’s a whole lot of sugars

Some of these made by SiS

SiS must have cornered the market for sugars futures with 2017 sales at £15.6m, up 28% from £12.2m in 2016.

Other highlights:

  • International business up 60% (£4.4m)
  • SiS claim record levels of brand awareness
  • 58% increase in online direct sales via (£4.6m)
  • Other 3rd party online sales up 27% (£3.9m)
  • Retail sales and distribution up 13.8% (£7.1m)

Although as of today the share price (AIM) had fallen by 5% – and is down over 15% since summer 2017. Having said that, the current price of 71.50p is generally in a good place and up considerably since their nadir of July 2016.

Taken alone the rise in sales doesn’t really indicate anything other than a company that seems to be doing well (if they have their costs under control). But it must be some form of indicator that either we are taking nutrition a little bit more seriously and/or that the tri market is growing.

SiS manufacture in Lancashire and supply Team SKY (with sugars 😉 )


Source:, 16 Jan 2018

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11 thoughts on “SiS Sales Up – That’s a whole lot of sugars

  1. I had spectacular support from SiS when I was training for IMNZ. Their hydration based products work really well for me (the gels not so much), and I continue to seek their stuff our in NZ as I train for other races in triathlon, open water swimming, and road/MTB cycling.

        1. Glucose is on the list for sure
          ??? 3g sugars/sachet. let’s say 5%.
          OK they sell other products such as proteins (which probably have half that percentage of sugar)
          that times by an awful lot of sachets is a whole lot of sugar.
          I don’t see the problem. sugar is fine. (sometimes fine and granulated 😉 )

          1. you’re right. i didn’t have my glasses on and was quoting from a high5 sachet 🙂
            still 3% in protein powders and 1% in that gel you linked to which times by a lot of product is not far off a hole lot of sugar. I suspect if i added in the lactose (milk sugar) it MIGHT be higher as well…not sure if they include 1% lactose in the sugars.

        2. sorry chaps you are both wrong. Maltodextrin is in sis go. it is a synthesised sugar. fructose is in it too, that is a sugar. just change the title to sugarS not sugar and everyone is a winner

          1. Maltodextrin is not on the list of sugars, I believe it’s a carb. The wording already is “sugars” on the pack though and I’m pretty sure that in the UK at least they aren’t allowed to lie in the nutrition list!

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