SiS must have cornered the market for sugars futures with 2017 sales at £15.6m, up 28% from £12.2m in 2016.
Other highlights:
- International business up 60% (£4.4m)
- SiS claim record levels of brand awareness
- 58% increase in online direct sales via scienceinsport.com (£4.6m)
- Other 3rd party online sales up 27% (£3.9m)
- Retail sales and distribution up 13.8% (£7.1m)
Although as of today the share price (AIM) had fallen by 5% – and is down over 15% since summer 2017. Having said that, the current price of 71.50p is generally in a good place and up considerably since their nadir of July 2016.
Taken alone the rise in sales doesn’t really indicate anything other than a company that seems to be doing well (if they have their costs under control). But it must be some form of indicator that either we are taking nutrition a little bit more seriously and/or that the tri market is growing.
SiS manufacture in Lancashire and supply Team SKY (with sugars 😉 )
Source: SiS.com, 16 Jan 2018
Last Updated on 16 January 2026 by the5krunner
My favourite kit and nutrition
- Maurten — the race nutrition trusted by elite athletes. Gels and drink mix engineered to be easy on the stomach.
- Garmin 90-degree charging adapter — the small adapter that keeps your charging cable tidy at the stem. Essential for race day.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session.
- Ravemen FR300 — front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters.
- Garmin Varia RTL515 — radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Garmin watch.
- Stryd — the footpod that brings running power to your Garmin. The single most useful running upgrade I have made.
- Favero Assioma Pro RS2 — the power meter pedals most serious cyclists end up choosing. Accurate, easy to move between bikes.
Reader-Powered Content
This content is not sponsored. It’s mostly me behind the labour of love, which is this site, and I appreciate everyone who supports it.
Support the site: Follow (free, fewer ads) · Subscribe (paid, ad-free) · Buy Me A Coffee ❤️
All articles are written by real people, fact-checked, and verified for originality. See the Editorial Policy. FTC: Affiliate Disclosure — some links pay commission. As an Amazon Associate, I earn from qualifying purchases.
tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
I had spectacular support from SiS when I was training for IMNZ. Their hydration based products work really well for me (the gels not so much), and I continue to seek their stuff our in NZ as I train for other races in triathlon, open water swimming, and road/MTB cycling.
yep i found useful for IMUK.
What’s with all the references to sugar? Which of their products are sugar based, I’ve not seen any with sugar in!
https://en.wikipedia.org/wiki/List_of_sugars