Strain and recovery wearable, the WHOOP strap, recently announced series 3 funding of $25million.
WHOOP (Review) has got some serious heavy-weights on their board including ex-PUMA and ex-UBER execs. Not to mention significant levels of usage amongst high-profile NBA and NFL players.
Source: whoop.com and sporttechie
Resources: WHOOP manual
Detailed review: below
WHOOP 5.0 Review: Accuracy Tests, Strain Science & Is MG Worth the Subscription for Athletes? (Nov 2025)
Last Updated on 16 January 2026 by the5krunner
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
Those people have money but neither puma or Uber do technical devices
Mr Bertone is marketing, Mr Stern headed ‘engineering’ at Uber…whatever ‘engineering’ means in the context of Uber I don’t know. App maybe?