‘Cat’, ‘Pigeons’ … throw one amongst the other and we have something interesting on our hands.

Garmin have just announced a new regional (Chinese) variation of the aging Garmin Forerunner 235 (review ed here). It’s the Garmin Forerunner 235 Lite or 235L.
Source: Jiaqi Yao – Thank You
Strikingly, the ELEVATE sensor is updated to the new version; the price goes down by $100, or so; and some elements of functionality are taken out such as bike mode, CONNECT IQ (!) and recovery time. Here are the specs (link to: garmin.com.cn). If you can translate anything else of special note then please let me know.
I’ll cut to the chase as to why I think we are seeing this.
It’s the new Challenger brands that are starting to make an impact.
Perhaps where someone once spent $250 they now feel comfortable paying significantly less (c$120) for a non-Garmin brand that appears to be fully featured.
Perhaps more interesting speculation for a new product this year…