Since its founding in 2002, Clever Training broadened its target market out from its original triathlon base to cover many other sports and pastimes.
JackRabbit run about 60 US-based apparel/shoe stores
To me, the match between JackRabbit and Clever Training looks highly complementary. The former specialising in sports apparel and sports shoes and the latter covering sports tech and other gear. Sounds like a merger than can leverage each other’s similar customer base with each other’s different product sets.
The deal was announced on May 15th, 2018 and JackRabbit is itself part of the portfolio of businesses owned by CriticalPoint Capital (CPC) of Manhattan Beach, California. CPC recently bought JackRabbit in March 2017.
CPC say about themselves “CPC’s preferred investments are corporate divestures, companies in a state of transition, and special situations.”