Fitbit have just released their Q2.2018 financials.
Here are the numbers
Here are Fitbit’s words saying how great an increased loss really is: link to fitbit.com.
Here is what the market thought…actually not too bad. Essentially Fitbit’s numbers weren’t quite as bad as Fitbit said they were going to be.
There is still hope for Fitbit as Versa seems to be selling well. The problem is that basic “fitness trackers” are REALLY not selling. So Fitbit have to transition their product line towards the tech trends of now and the future.
The one point of intrigue in the Fitbit statement was this: “We expect the year-over-year decline in revenue from tracker devices to improve, driven by clean channel inventory levels, consumer feedback, and our product pipeline. In addition, we anticipate additional supply of Versa to become available.” That means “new products baby!!”
I’m still trying to think what Fitbit might pull out of the hat but the clue could be that Ionic and Versa were pretty similar.
Opinions are my own: I hope Fitbit do well. But…hand on heart…
Last Updated on 18 January 2026 by the5krunner
My favourite kit and nutrition
- Injinji – Runners protect your toes. Avoid discomfort and minor injury. Run more. Run faster. I use them.
- Garmin 90-degree charging adapter — A small keyring adapter you can use anywhere. Essential when away. I use one.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session. I use one.
- Ravemen FR300 — Front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters. I use one.
- Body Glide – The blue anti-chafe stick that all swimmers and many runners use. I use it.
- Maurten — The race nutrition trusted by elite athletes. Gels and drink mixes engineered to be easy on the stomach. I use them.
- Garmin Varia RTL515 — A radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Wahoo. I use this model.
- Favero Assioma Pro RS2 — The power-meter pedals most serious cyclists choose. Accurate, easy to move between bikes. I use this model.
- Garmin Forerunner 970 — A serious choice for a pro-grade triathlon watch. I use this.
- Polar H10 — My daily driver for accurate, waking HRV readings.
- Wahoo ELEMNT Roam 3 — The bike computer that has the feature Garmin lacks: usability. I use mine on most rides.
Reader-Powered Content
This content is not sponsored. It’s mostly me behind the labour of love, which is this site, and I appreciate everyone who supports it.
Support the site: Follow (free, fewer ads) · Subscribe (paid, ad-free) · Buy Me A Coffee ❤️
All articles are written by real people, fact-checked, and verified for originality. See the Editorial Policy. FTC: Affiliate Disclosure — some links pay commission. As an Amazon Associate, I earn from qualifying purchases.
tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
That’s the worst EBITDA I’ve ever seen, and I look at these things a lot!
no Dave you can’t be right as everyone else is saying how wonderful it is.
#sigh