Opinion

Interest In Triathlon Watches – Page Views

No Y-axis scale 😉

I thought this was an interesting chart that some of you might want to look at.

It is the page views of a popular post I have on triathlon watches. The chart shows the relatively obvious seasonality of the interest in triathlon watches as well as a Black Friday blip. There will be a few peaks for unknown reasons but even looking on a weekly level there is no particular trend in the days of the week on which the post is most often read – some posts I write (eg parkrun related) have a massive spike of weekend readers, whereas other types of post favour the Monday morning or Friday evening reader. But not this post  Every day is potentially triathlon watch research day.

My overall blog stats for the last year have been relatively stable and only increasing slightly (10%). The interesting thing with this particular triathlon post is that it might be bucking the trend and heading lower. This could be due to competition from similar posts but I don’t think it is for a variety of reasons.

I think it is signalling a lowering interest in triathlon watch tech. Thoughts?

Points to consider

  • Participation in triathlon races is increasing
  • Number of triathletes is probably increasing slightly, possibly at more casual levels of participation
  • Some events are closing (there is probably an over-supply of triathlons in the UK)
  • Sport-related features in triathlon watch tech is not really increasing. ie the innovation is more in things like contactless payments and music rather than novel, World-Beating Cadence Functionaliites.
  • There are still new products coming to market
  • …or maybe there are just better competing posts out there from more people for the same types of searches.

 

 

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14 thoughts on “Interest In Triathlon Watches – Page Views”

  1. Oversaturation without diversification. This year was the year of a cadre of Tri watches from all places including re-releases and a userbase already embedded with outlying products from the last development cycle–nearly two years past now.

    I said this before, but CES is right around the corner where everyone is going to showcase what they have been working on for the last couple of years. If there’s going to be an increased interest in new tri watches (if at all) it will be then (Q1-Q2). Mid-cycle products either have to be real game changers for people to make a change, or be so inexpensive and do everything their current product does to make it foolish to not upgrade.

    The only mid-cycle device worth looking at (in my opinion and only mid-cycle to the overarching market, not their products) is the Polar Vantage (either). I doubt Polar is going to roll out something new in a few months, and there’s nothing else from them to upgrade an aging v800 if you have one and want to stay in the polar market.

      4. I would say they were due to launch the 935plus/945 some time ago. they got wind of the vantage and changed plans. so it would be deliberate. but i can’t see it would make that much difference as those two products would be NOT similar (eg polar=sport focussed, garmin=tech+sport focussed). if there was a 645t/745XT then maybe that would make sense targetting the Vantage M as the M is still a fully functioning PROPER tri watch but CHEAPER.

  2. I don’t think much has changed, just people get excited by upcoming things and there’s nothing exciting coming up. I had huge interest in Vantage before that was released and a lot of comments during and after release. Record traffic in fact. Now though, we’re in a holding pattern while we wait and watch:
    Polar and Suunto slowly add features
    Suunto drop feeding pointless new SKUs
    Garmin arbitrarily adding features to new watches, rolling out music and PulseOx
    More WearOS me-too devices hoping to get a small slice of the Apple Watch market

    Let’s face it, the rest of 2018 and 2019 are the perfect time for going outside and using these devices so hopefully our readers are doing that rather than giving up 🙂

    1. the market is continually changing over the time frames of many months ie the timeframe shown in the chart.
      Vantage – yes…hmm…I suspect that is (part of) the traffic i traded off in exchange for access to the device !! I’m happy to have paid the price and happy you got the traffic. Obviosuly there was also pent-up interest in the new Polar product because of their infrequent replacement cycle

      using a running watch??? why would you want to do that when you can just fiddle with it and pay for coffee and create training plans that you never follow 😉

      1. I see sooo many Apple watches nowadays that I make the assumption if you’re wearing a polar/garmin/suunto you must actually work out occasionally.

      2. Oh I didn’t mean me. I’ve no idea why these people go outside. I’m safe and cosy on my sofa, polishing my pretty watches 😀

      3. I blame myself for the slowdown in sales. I’m still rocking a FB charge 2 patiently waiting for the Wahoo watch that will work as awesome as my elemnt bolt

      4. You and 23,475 other athletes.
        Yeah the Bolt is pretty cool. I got into the ELEMNT late in the day and it was great. The earlier ELEMNTs apparently had teething troubles.

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