Whilst an FCC registration can be left to just a few days before the product is launched, a trademark is different. Delaying an application can risk someone else taking your trademark. So registrations should be made well in advance of a product launch and indeed companies tend to do that.
Although the UK registration for Garmin’s INSTINCT was in September, just a month before the launch, that followed a US registration of the same name from earlier in the summer.
We speculated at the back-end of last summer about the registration of the MARQ trademark by Garmin. We’re still waiting to learn what that is, as well as the AUTONOMI.
Here are all of Garmin’s UK trademark registrations for 2018
- AUTONOMI (26Spe2018) product class 9 (9 = Global positioning systems (GPS) incorporating smartwatches – but it could be linked to driverless car tech)
- INSTINCT (26Sep2018) product released soon after in October 2018. Product class 9, 14 (14= Watches incorporating a Global Positioning System (GPS) )
- MARQ (26Spe2018) Product class 9, 14. “MARQ Analogue” is also mentioned on Reddit
- XERO (26Spe2018) Product class 9, 14 (Garmin XERO is a bow sight)
- FORCE (27Spe2018) Product class 7 (boat related)
- FORCE ONE (27Spe2018) Product class 7 (boat related)
Source: gov.uk
I think we will find out very soon what MARQ is, I would guess in the next 4-6 weeks (edit: https://the5krunner.com/2019/03/13/garmin-marq-opinions-the-first-fenix-6/now!). The only downside is that now-deleted content on the reddit link, above, referred to a MARQ Analogue. That sounds very Vivomove-like to me and so not as interesting as a potentially new tri-watch.
Background: The last Vivomove was Q3.2017 so could the MARQ be like the Vivomove but a higher-end model?
I’m still holding out for an imminent new launch of a new Garmin triathlon sub-brand. And that will be linked to new dual-band accessories ie a triathlon version of the HRM-DUAL and, maybe, a proper STRYD competitor in the form of a new BLE/ANT+ footpod. As we’ve said before, here, we’re due a couple of triathlon watches to replace the Forerunner 735XT and Forerunner 935 with perhaps also a 3rd, cheaper model.
Maybe the DragonFlyM we discovered wasn’t the Vivoactive 3 Music LTE after all?
Last Updated on 20 January 2026 by the5krunner
My favourite kit and nutrition
- Maurten — the race nutrition trusted by elite athletes. Gels and drink mix engineered to be easy on the stomach.
- Garmin 90-degree charging adapter — the small adapter that keeps your charging cable tidy at the stem. Essential for race day.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session.
- Ravemen FR300 — front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters.
- Garmin Varia RTL515 — radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Garmin watch.
- Stryd — the footpod that brings running power to your Garmin. The single most useful running upgrade I have made.
- Favero Assioma Pro RS2 — the power meter pedals most serious cyclists end up choosing. Accurate, easy to move between bikes.
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
Thank you for your outstanding investigative work! I have been waiting for the new Garmin Tri watch for a while and been checking your web site for some clue on when it might come. Hope it comes soon! 🙂
😉 thank you
i’m banging the same drum tho really. the important info was leaked last year from Garmin Spain/Iberia which you have to read carefully
https://the5krunner.com/2018/10/02/garmin-leak-new-garmin-running-power-meter-pod/