Amer Sports today announced their intention to sell the Mavic and Enve brands giving Regent, a US based private equity firm, an exclusivity period within which to negotiate and agree a deal.
Amer state: “Amer Sports has reported its Cycling business as discontinued operations for full year 2018.” and that Mavic represents only 3% of sales.
The Enve brand was bought in 2016 for US$50m and is included in the sale.
Mavic+Enve is seen to be non-core to Amer Sport’s future growth plans. Remember also that Amer Sports itself was recently bought and my understanding is that this deal concluded Feb/March 2019 (TBC) following a period of negotiations and agreement over about 6 months.