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Rouvy is an indoor cycling platform that allows riders to compete, virtually, over recognised race route against animated, 3D competitors
Cyclerecon is a bike route video recording business.
You can guess the synergy.
Although Rouvy already has a 3000-strong route library, they will now be able to leverage (for free) CycleRecon’s UK library PLUS record new routes using CycleRecons capabilities in that area.
What’s not to like?
Here’s an example…Spolier alert: You might not like the music.