Fitbit is about to release a new Versa. No…NOT the Versa light. that was VERY different…lighter, obviously. This time it’s the cleverly named Fitbit Versa 2. It’s like the Fitbit Versa 1 but with a different number on the end.
As far as the leaks suggest there’s not much new here other than a number and a brighter screen … oh, and an updated oHR sensor that still won’t be very good.
TomTom followed this identical naming & feature strategy with the Runner2 and Runner 3. What could posisbly go wrong?
As G&W also report, Fitbit’s shares are taking a nosedive as their strategy of discounting appears to fly in the face of the evidence from actual Fitbit sales that, in fact, show Fitbit buyers are willing to pay a bit more for a little bit better device.
“Smartwatch revenue decreased 27% year-over-year, partly due to weaker than expected sales of Fitbit Versa Lite Edition” Source: fitbit.com
Fitbit will be alright for a while because they have a loyal following. ‘Alright’ will be for a longer period than TomTom enjoyed. After that…who knows? I’d be buying Garmin shares right now (actually I wouldn’t…I’d be selling everything before the recession)
The ideal number of bikes is widely known to be N+1, where N is the number of existing bikes. The ideal number of Fitbits is not N+1, it’s just getting a better bike for your limited storage space
- >18 exercise modes
- Sleep tracking features
- 24×7 HR support
- Water Resistance to 50 meters
- Music playback and storage for >300 songs
- Fitbit Pay
- Battery life approx 4 days
- Maybe even Alexa support…maybe
Source: Leakmeister Evan Blass via AndroidCentral & Gadgets & Wearables