Nurvv SMART Running insoles
Nurvv SMART Running insoles are making the news today at CES. I see ‘smart’ running insoles about once a year, so here we have 2020’s version and it’s handy as some of the founders seem to be based just up the road from me so I’d better be nice.
Without yet seeing the NURVV insoles, my worries are severalfold, namely
- Durability – whilst these KINDS of devices are always theoretically built to take a pounding they don’t, historically, seem to be designed to take a pounding WHILST twisting and whilst be carelessly switched from shoe-to-shoe or thrown in kit bags.
- The market – is there actually a significant MASS-market for technique coaching? These products tend not to sell for a reason. Having said that, SHFT did sell reasonably well but the owners still haven’t bought that elusive tropical island. I even suspect that most of us over-estimate the market for regular digital sports coaching (ie simple running plans excluding technique coaching)
- Connectivity – historically these products (and many other new products too), expect you to suddenly change how you train and centre your life around their product. It ain’t gonna happen folks…at least not in great numbers. If you’ve used the Nike running app or a Garmin Forerunner for the last 5 years I suspect that you want to integrate any new technology into your current app/watch.
Having said all of that, NURVV does look like an interesting offering that also bolts on the training load piece to the running technique piece on the APPLE watch platform. Audio feedback works too and, like previous offerings, the makers are claiming extremely high-frequency sampling rates of the footstrike and so they might well be able to introduce a new level of accuracy.
Last Updated on 22 January 2026 by the5krunner
My favourite kit and nutrition
- Maurten — the race nutrition trusted by elite athletes. Gels and drink mix engineered to be easy on the stomach.
- Garmin 90-degree charging adapter — the small adapter that keeps your charging cable tidy at the stem. Essential for race day.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session.
- Ravemen FR300 — front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters.
- Garmin Varia RTL515 — radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Garmin watch.
- Stryd — the footpod that brings running power to your Garmin. The single most useful running upgrade I have made.
- Favero Assioma Pro RS2 — the power meter pedals most serious cyclists end up choosing. Accurate, easy to move between bikes.
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
Are you planning a review of this product at some point?
no, sorry. i think i saw one this weekend on wareable or similar?
so did I, that’s what reminded me of your short post
i just dont see a consumer market of any magnitude for them.
I will pass as well…