Polar Teams Up with i-tri To Foster Self-Esteem and Education for Middle School Girls Through Heart Rate Technology Data

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Polar is the first national partner for i-tri, a triathlon training program for middle school girls that helps them grow self-confidence and meet goals, all within the context of STEM education.

Bethpage, NY – March 2, 2020 – Polar, the leader in wearable sports and fitness technology for over 40 years, announces a strategic partnership with i-tri, a community-based program fostering personal empowerment through triathlon training for middle-school girls. Through this partnership, i-tri girls will train with Polar heart rate monitors to incorporate the technology component of STEM learning into their curriculum. The data-based training will educate girls on the physics and biology of their bodies during exercise while providing real-time, personal data to continue training motivation and boost self-esteem. As a part of i-tri’s integrated STEM-based curriculum, The Science of Triathlon, the girls will also be part of a study to determine the effects of technology on their training process.

“Polar’s partnership with i-tri is a major step in empowering adolescent girls to be active and understanding from a young age how real-time data is a reflection of what goes on inside our bodies. We believe that data is a major motivating factor for athletes of all ages, and we look forward to further promoting that inspiration and providing resources to help,” said Tom Fowler, President of Polar U.S. “Introducing an active lifestyle early is key for encouraging healthy habits throughout adulthood, and we support i-tri’s mission of personal empowerment through sports, science and education.”

Since its formation in 2010, i-tri has noticed educational gains, specifically in science, from girls who were in the program. With the Polar partnership, girls can take their learning a step further by analyzing their own data. By giving girls a goal of completing a triathlon, i-tri is also boosting confidence by giving them the physical and mental tools to achieve that goal.

“Because of their long-standing history of accuracy, Polar was the clear choice when we decided to partner with a sports technology company,” said i-tri Founder and Executive Director, Theresa Roden. “After training for and completing my first triathlon in my thirties, I saw more than just a physical transformation – I saw the way it positively affected me from an emotional and self-esteem standpoint, and I wanted to create a community to foster those same goals for girls in their formative years. We are confident that the technologies Polar offers will help do exactly that while also helping to create the next generation of engineers and scientists in the process.”

To learn more, visit www.itrigirls.org/polar and www.polar.com.

About Polar:

For over 40 years, Polar has been the innovator of sports technology, helping athletes and coaches achieve peak performance. Polar began with heart rate monitoring but has since expanded into multiple training solutions for elite athletes, coaches and active fitness enthusiasts. Polar remains the trusted performance partner due to our accuracy, reliability and superior experience. Polar’s award-winning product range includes pioneering sports wearables that work elegantly with Polar training apps and cloud services.

Headquartered in Finland, Polar is a privately held company that operates in more than 80 countries. Polar products are sold through over 35,000 retailers globally. For more information, please visit polar.com.

About i-tri: 

What would our world look like if EVERY GIRL, EVERYWHERE believed that she could do the SEEMINGLY IMPOSSIBLE?


For over 10 years, i-tri has been helping to raise a generation of women who are, STRONG, CAPABLE AND BRAVE, ensuring that they know how to see beyond the hurdles they face to achieve seemingly impossible goals.


i-tri is not an athletic program.  It is an empowerment program that utilizes sport as a tool, achieving unparalleled behavioural, social, academic and physical results through our unique program that utilizes empowerment workshops, exercise programs and triathlon training (swimming, biking and running instruction and training) all integrated with our Science of Triathlon (STEM) curriculum, mentoring programs and nutrition workshops that culminates every year at the BNB Hamptons Youth Triathlon in July, where every girl crosses the finish line…which is really just the beginning for them.

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