Wearables Forecast to take a BIG Hit in 2020

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Random Graph from STRAVA.com but ‘it looks about right ;-)’

This is a ‘Go Figure, Sherlock’ moment as IDC predicts the following for the global wearables market this year

Watches and wristbands will be negatively impacted in the short term and we anticipate a 13% decline collectively during the first quarter as many factories in China struggle with manufacturing due to labor and component shortages,” said Jitesh Ubrani, research manager for IDC Mobile Device Trackers.

Similarly, a decline of 7.1% is expected in the second quarter followed by mild recovery in second half of the year as supply constraints slowly begin to disappear and manufacturing returns to normal.

Source: IDC

Here is the forecast data from IDC. This data is EX-FACTORY data, which means that it reflects shipped production rather than consumer sales. Any hit to shipments will be mostly due to supply chain disruptions. Despite all the current woes, you can see that IDC is still expecting growth of approximately 50% between now and 2024.

Worldwide Wearables Shipments, Market Share, and Five-Year CAGR, 2020 and 2024 (shipments in millions)

Product

2020 Shipments

2020 Share

2024 Shipments

2024 Share

2020—2024 CAGR

Earwear/Hearables

203.8

55.4%

301.5

57.2%

10.3%

Watches

95.0

25.8%

149.5

28.4%

11.4%

Wristbands

65.1

17.7%

69.8

13.3%

1.8%

Others

4.3

1.2%

6.0

1.1%

8.7%

Total

368.2

100.0%

526.8

100.0%

9.4%

Source: IDC Worldwide Quarterly Wearable Device Tracker, March 2020

Some of the detail in the report, not shown here, is that Wear OS is expected to grow steadily to “16.9% of the smartwatch market by 2024“. Battery life is still expected to be an issue for non-sport watches and hence IDC also predicts that hybrid watches, such as those offered by Withings and Fossil, will continue to grow.

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