Affiliate Disclosure: All links pay commissionReading Time: < 1 minute
It looks like Alistair Brownlee and the PTO failed to secure their prize.
Yeah, why not. Ironman needs shaking up.
It’s a great brand but a full Ironman is too hard and that will always limit participation. 70.3 doesn’t sound great as a sub-brand and even that distance is very hard for most people. If only they could successfully spread the brand to other race distances and types eg they used to run the London Duathlon IIRC (world’s largest)