Fitbit financial results go from one ‘oh dear’ to another. ‘Oh dear’ is an advanced technical analysis phrase used by Wall Street analysts who are not overly happy.
This stock chart doesn’t look too bad
But the actual numbers DO
Remember Garmin reported results for Q1 recently and they were spectacularly good, all things considered.
Back to Google. I mean Fitbit. Slip of the regulatory approval tongue there. Fitbit is even having to nuance the words in their notes like this
“First Quarter 2020 Operational Highlights
- “Smartwatch devices sold grew to 54% of revenue, up from 42% in the first quarter of 2019. Trackers devices sold declined to 42% of revenue, down from 57% in the first quarter of 2019.”
Hey.. the key thing there folks is that the revenue is falling and there might be another Covid-related cliff for it to fall further off.
Fitbit also “introduced Charge 4, our most advanced health and fitness tracker to date with Active Zone Minutes, Sleep tools, Fitbit Pay, and built-in GPS. “. The Charge 4 does look good but, sadly, it might be too little too late and don’t forget that BANDS are a declining product segment and that Garmin has a great competitor product in the same space.
On the positive side. Fitbit does ship a shed-load of cool(ish) devices. They just don’t do it (net) profitably, which is kinda the point of business. The other positive side is that Fitbit shareholders approved the Google takeover at JUST the right point and they must now be praying very hard for regulatory approval to be granted (even the ones that don’t believe in God will be praying hard)
Source: Fitbit
Last Updated on 22 January 2026 by the5krunner
My favourite kit and nutrition
- Maurten — the race nutrition trusted by elite athletes. Gels and drink mix engineered to be easy on the stomach.
- Garmin 90-degree charging adapter — the small adapter that keeps your charging cable tidy at the stem. Essential for race day.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session.
- Ravemen FR300 — front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters.
- Garmin Varia RTL515 — radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Garmin watch.
- Stryd — the footpod that brings running power to your Garmin. The single most useful running upgrade I have made.
- Favero Assioma Pro RS2 — the power meter pedals most serious cyclists end up choosing. Accurate, easy to move between bikes.
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
