wattbike gets a new investor & is committed to Zwift
Wattbike has secured £11.5m of new funding from Piper, a UK-based investment fund specialising in consumer businesses.
Wattbike was founded in 2007 and has grown steadily since then, moving more seriously away from professional gym environments and into the consumer space in more recent years. the consumer side of the business has seen more rapid growth. The company gives the example of April 2020 vs April 2019, where sales orders grew by 192% due in most part to the consumer reaction to lockdown. Growth figures so far this year have enabled the company to forecast total sales of £21m for the whole of 2020.
The key areas for wattbike, moving forward, are
- B2B – Nucleus and Atom X bikes
- Consumer – Atom Next Gen
- Wattbike hub app
- Supporting compatibility with Zwift and other platforms
Last Updated on 24 January 2026 by the5krunner
My favourite kit and nutrition
- Maurten — the race nutrition trusted by elite athletes. Gels and drink mix engineered to be easy on the stomach.
- Garmin 90-degree charging adapter — the small adapter that keeps your charging cable tidy at the stem. Essential for race day.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session.
- Ravemen FR300 — front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters.
- Garmin Varia RTL515 — radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Garmin watch.
- Stryd — the footpod that brings running power to your Garmin. The single most useful running upgrade I have made.
- Favero Assioma Pro RS2 — the power meter pedals most serious cyclists end up choosing. Accurate, easy to move between bikes.
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
(I’m not Crispin Ellisdon)
Seriously considering buying the Wattbike Atom. I’d like the Wahoo but is it really worth £1100 more!?
i’d tend to err toward wahoo and stages, myself
I own the gen 1 Atom- have had it for a few months and been delighted with it.
I ordered the Atom v1 when it was announced nearly 3 years ago (took a few months to get my hands on it) and other than some initial FW issues that got sorted, I’m very happy with it.