Withings Scanwatch – Opinion
In the world of wrist-tech, the Withings Scanwatch is a thing of beauty. It’s not quite sporty enough for ME but it is very pleasing on the eye and should I don that work shirt that I’ve not had to wear for a long time, I would definitely feel comfortable wearing a Withings.
I don’t want to dwell on the sports profiles that the Scanwatch supports nor the connected GPS that underpins them. I’d rather take a quick look at how the Scanwatch’s marketing is placing it very sweetly in the realm of health, perhaps even more particularly in the realm of ‘people who are concerned or interested in their health’. Sure other watches do the same thing as Withings BUT I would contend the competition are trying to market multi-purpose smartwatches that can show your WhatsApp notifications, take voice instructions and connect to weird and wonderful stuff on the net. Withings doesn’t do that…they’re focussed. They don’t claim to do everything for everybody and that’s why the Scanwatch might do well.
Normally I’d scoff at a GBP250 Hybrid Smartwatch. Not this time. The hybrid design probably works well with the target market. Maybe people that are more concerned about their health are older than the usual smartwatch buyer and maybe such people appreciate a more classic aesthetic design. Maybe. I’d certainly buy that line of thinking.
Withings hits all the right buttons with an impressive health-related features list…these: