Huawei, Apple & Samsung Beat The Pack
The chart above for Q3 Global market share for smartwatches is sweet news for Huawei who show a significantly increased y.o.y. share in a growing market, likewise Samsung. Apple’s dominance at the top becomes slightly more dominant as Fossil worryingly slips back slightly. Surprisingly, at least to me, is the stability of Fitbit’s market share. Garmin also keeps a stable share in a growing market.
The other main trend is that of China as a sales territory. China is now a bigger market than North America and China is also seeing increased growth in ‘adult’-targetted smartwatches.
These figures are somewhat masked by over-stating the importance of unit sales rather than the $-value of sales. ie in North America the market is larger in terms of sales revenue ($).
In case you hadn’t heard of BBK, they own the IMOO brand.