Peloton recalls treadmills following death & a series of accidents
Both the Peloton TREAD and Peloton TREAD+ are each being separately recalled following a series of accidents and one death. Some other incidents were captured on video and made for uncomfortable viewing for the company
Stop Using the Peloton Tread+ pic.twitter.com/afRBom78qo
— US Consumer Product Safety Commission (@USCPSC) April 17, 2021
The US-based CPSC today confirmed the status of Peloton’s VOLUNTARY recall, with the Consumer Product Safety Commission also noting that for the TREAD+ alone there were a shocking number of incidents namely, “72 reports of adult users, children, pets and/or objects being pulled under the rear of the treadmill, including 29 reports of injuries to children such as second- and third-degree abrasions, broken bones, and lacerations.”
What exactly is Peloton now offer to fix this?
- Tread & Tread+ owners can return their treadmills to Peloton until Nov 6th 2022 and receive a full refund
- Tread+ owners who want to keep their treadmill can have their treadmill moved to a different room for free by Peloton
- Tread+ owners who want to keep their treadmill will have software improvements including the ability to lock Tread+ after use with the requirement of a 4-digit pin number to use it
- Tread owners who want to keep their treadmill can have a replacement screen bracket fitted for free by Peloton
Peloton Stock Crashes by Over 10%
A recall can’t be too bad for the share price? Nope, but a data leak can.
Tech Crunch today reported security flaws whereby personal details that were set to PRIVATE could, in fact, sometimes be accessed withoutpermission by 3rd parties.
Some partial, recall-based resolution like this was always on the cards. Once again the commercial imperative got in the way of doing the right thing and, once again, ‘kids being injured’ eventually caused a sufficient backlash that forced the company to act.
Trying to obfuscate and fight these things merely causes them to drag on for longer and cause more reputational damage. OK if you are a small company you might not be able to afford to do the right thing but Peloton is not a small company and can afford to do the right thing. Doing the right thing creates goodwill and people spread goodwill to those they know. those they know buy your product. #Simple.
Top Tip: Acknowledge the issue. Apologise immediately. Rectify ASAP.