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Peloton – Massive Loss and Massive Fall in sales trigger price cuts

27 August 2021
the5krunner
US Safety Regulators tell some Peloton treadmill users to IMMEDIATELY STOP using TREAD+
Image|onepeloton.com

 

Peloton Problems

Peloton has a few problems. After Covid drove a bumper year of indoor training Peloton is hit hard by the impact of costly recalls. Of course, the effects of Covid are hopefully diminishing as our lives head toward normal.

Massive Loss

As Garmin’s fitness-related products head toward becoming an annual 1 billion dollar outfit, Peloton posted a net loss of $313.2 million in Q4.

Big Price Cuts

The Peloton Bikes and related services seemed eye-wateringly expensive to me. It seems that Peloton agree and the price of the Peloton Bike has been lowered to $1,495 from $1,895. And that price slash follows a previous cut from the launch price of $2,245 (September 2020).

The original treadmill was $4300 and that is now $2495

Revenue Down

Despite being ahead of 2020 performances, the latest quarterly results show a 25% drop on a quarter-on-quarter basis. That said the company still expects $5.4bn revenue for the full 2022 financial year.

Memberships Growing

Peloton’s $12.99 digital membership for live classes grew annually by over 170%, now boasting 874,000 subscribers with 114% growth (2.3million service subscribers) for users of Peloton equipment.

 

Ouch.

Last Updated on 24 January 2026 by the5krunner

My favourite kit and nutrition

  • Maurten — the race nutrition trusted by elite athletes. Gels and drink mix engineered to be easy on the stomach.
  • Garmin 90-degree charging adapter — the small adapter that keeps your charging cable tidy at the stem. Essential for race day.
  • Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session.
  • Ravemen FR300 — front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters.
  • Garmin Varia RTL515 — radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Garmin watch.
  • Stryd — the footpod that brings running power to your Garmin. The single most useful running upgrade I have made.
  • Favero Assioma Pro RS2 — the power meter pedals most serious cyclists end up choosing. Accurate, easy to move between bikes.

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