Garmin Q3.2022 results Big 20% Fitness drop

FTC: Affiliate Disclosure Links may pay commission

Garmin Q3.2022 results

 

How things have changed. Once an ever-growing tech company, Garmin is now very much looking at stagnation as its Q3 results for 2022 are published.

 

The figures clearly show the continued decline of the Fitness (Forerunner, etc) segments but a stronger performance with some nominal growth for the Outdoor segment (Fenix, Epix, etc).

 

Will new products turn this around?

Q3 saw the Fitness segment introduce Index BPM and Venu SQ 2 (AMOLED). Both of those may more positively impact sales in the current quarter (Q4) however Venu SQ 2 is going to find ever more intense competition with the Apple Watch, with cheaper smart fitness/watches, and more besides. For example, Google’s Wear OS finally mounting a more serious challenge, all the way down its supported products from the high-end Samsung Watch5 and Pixel Watch to more mass-market Fossils. I expect the competition still has more hotting up to do in Q4  😉 with even more direct sporty competition.

Sadly, I suspect Garmin’s Fitness segment is going to have a relatively lean Q4 and a somewhat lean Q1.2023 compared to the same quarter in the previous years.

We know that the Forerunner 265 (AMOLED) is close to launching as there are pictures here (!) and there will likely also be a Forerunner 965 (AMOLED) but my bet on the release date for these might stretch as far away as early Q2.2023. It seems sensible to assume that all mid to higher-end Forerunners will soon have AMOLED options and I speculate that they will sell well…so there is some good news there for Garmin’s future prospects.

The Fitness segment also includes bike products.

I expect a Tacx Neo 3 in Q4.2022 but…so what? The indoor trainer market is difficult right now as many sales were brought forward to the Covid period. Zwift has introduced a low-cost option with the Zwift HUB and Wahoo has excellent Kickr smart trainers at all price points that are effectively as good as or better than Garmins equivalent.

It’s a similar picture with bike computers and power meters; Wahoo ELEMNT is definitely taking chunks out of Garmin’s Edge market but I don’t know so much about how well Hammerhead is doing despite Karoo 2 being a great product. Power meters are all pretty much as good as they need to be …so where is the incentive to upgrade? plus power meters are becoming increasingly more bundled onto new bikes so impacting the after-sale market opportunity and I’m not convinced that Garmin is the best-placed company for bundling their power meters onto new bikes.

Turning to the Outdoor segment; Epix 2, Fenix 7 and inReach sell well here and account for much of the growth shown in Garmin’s figures by Garmin’s own admission. We’re at least a year away from a Fenix 8 and, to make matters worse, its AMOLED sibling, Epix 3, will follow rather than precede it.

So any future new product growth in the Outdoor segment is going to need to come from lower price points and, indeed, we should see something new with Instinct like the already leaked Instinct Crossover hybrid.

Strategic Opportunity: I think Garmin may soon realise that they have entered several procuct-related cul de sacs, albeit large and profitable ones. The only major new strategic opportunities I see for Garmin are geographical and those linked to AMOLED. I’m not so sure that Solar and Satellite-based personal safety capabilities will become that important for Garmin in the longer term.

Finally, Garmin has oodles of cash in the bank and is not going bankrupt any time soon. But bear this in mind “In the third quarter of 2022, we generated approximately $104 million of free cash flow. We paid a quarterly dividend of approximately $141 million“. That’s in a relatively good quarter, do the math and also note that operating incomes fell by 3 percentage points.

Don’t believe me? Check out the stock charts. Markets don’t usually lie. On either a 5-day basis or a 5-year basis, Garmin significantly underperforms against the relevant index.

 

 

 

I don’t have a position in Garmin or related companies.

 

 

Source: Garmin,

 

 

 

 

Reader-Powered Content

This content is not sponsored. It’s mostly me behind the labour of love which is this site and I appreciate everyone who follows, subscribes or Buys Me A Coffee ❤️ Alternatively please buy the reviewed product from my partners at their regular price. Thank you! FTC: Affiliate Disclosure: Links may pay commission. As an Amazon Associate, I earn from qualifying purchases.

13 thoughts on “Garmin Q3.2022 results Big 20% Fitness drop

  1. Continious growth is a wrong thing!
    For more than 1 reason.
    And I predict: it will be worse!!
    While China hasn’t yet reached its full potential. (OK, I agree they’re usually even more unaware of the practice and clumsy than Garmin)

    1. Continuous growth is effectively what capitalism dictates.

      China’s population growth should peak this year. Stories of them becoming the biggest economy in the world based on current growth rates are wrong.
      China faces massive economic risk over the next 1-3 years. There are many interesting reads on this on Youtube which range from ‘China is going bankrupt in 39 days to less scary stories’

  2. The battery of my 935 isn’t what it used to be, but if I look at garmins new offering…

    Sure, maps can be convenient but I never lost my way with breadcrumb on my 935.

    Do I really need more gimmicking fitness numbers? No, not really.

    Garmin pay? Not supported by my bank.

    Music? Could be convenient but you have to keep an I on battery use.

    Touchscreen? Could be convenient, except Garmins implementation is broken and less implemented than on a epix.

    Garmin software. I thought they fixed the really bad stuff with the forerunner 945 but if I read the 955 forum, people are experiencing the usually garmin software quality.

    GPS is better on a 955, but my 935 is already good enough.

    Sure, the fanboys will tell a 955 is far superior to a 935 but I don’t really need superior. Not for that price.

    I can wait, or look at other brands.

    1. 100% agree with you on this. My 935 still does all the basics really well and I just can’t justify another model. If they could automate transition activation in triathlons i’d change in a heartbeat 🤣 – but everything else is covered.

  3. Garmin was the GPS Car King, period.
    Today they don’t have real value. They sell commodities (smart watches) in a very crowded market were are many good/big companies and now Apple gets into outdoor market…. If you have some Garmin stocks better let them go because there is bad forecast for this trip…

  4. the 5k runner has now become the 5k economic analyst. That is what is interesting about the internet , everyone is an expert on so many fields… lol.
    How is Wahoo, your sponsor, doing ? Got anything prognosed for the upcoming year? Oh yeah forgot they are in serious debt.

    1. i’m sponsored by no-one! wish I was. all the money is in pushing garmin, they are so much bigger than the rest combined.
      happy to hear your economic thoughts or what you think is wrong with mine.

Leave a Reply

Your email address will not be published. Required fields are marked *