-27% – That’s the growth in the UK bike market right now

Calpe – Spain – wielrennen – cycling – cyclisme – radsport – JUNGELS Bob (LUX) Rider of Quick-Step Floors Cycling team and ALAPHILIPPE Julian (FRA) Rider of Quick-Step Floors Cycling team pictured during a team training prior to the official team presentation of the Quick-Step Floors Pro cycling team 2018 at the Hotel Suitopia on January 09, 2018 in Calpe, Spain – photo NV/PN/Cor Vos © 2018

UK bike market down 27%


Data from the Bicycle Association show a decrease in bike sales of 27%, returning the level of sales to the pre-Pandemic era. Non-electric, adult bike sales fell to just under 1.9 million which is the lowest level in twenty-odd years

Kids’ bike sales showed a slightly steeper decline and even electric bike sales seem to have plateaued.

Every dark cloud has a silver lining and this time around that would be for gravel bikes which show an 8% increase compared to 2021.

Looking slightly further afield I was reminded of Shimano’s recent figures which these quotes from the company nicely summarise 2022.

“In the European market, sales of bicycles and bicycle-related products remained firm, partly backed by strong interest in bicycles. Despite shortages in inventories of completed bicycles, especially eBikes and high-end class road bikes, market inventories remained somewhat high.

“In the North American market, although demand for bicycles was firm, market inventories remained higher than appropriate levels due to the supply adjustment of completed bicycles.”

It should be noted that Shimano forecast a decline of 19.6% for 2023 according to Bicycle Retailer.


These guys once fixed a puncture for free for me – Ebikes and maintenance at Cycling Made Easy COULSDON

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