Smartwatch Market Share by Smartphone OS
The above chart from Counterpoint offers an unusually rare insight into Garmin’s penetration into the different kinds of people that own the various smartphone brands. The doughnut/pie chart is also pleasantly interesting.
Garmin only has a 7% Share of iOS
On one level, that stat is alarming for Garmin.
In perhaps the most important market, Garmin’s penetration is half what it is on Samsung/Motorolla/Google smartphones. The explanation might assuage the alarm somewhat.
It’s somewhat obvious that the Apple Watch will take a large slice of the iOS market. iPhones represent a significant share of the total smartphone market, so the absolute numbers represented by Garmin’s 7% are probably higher in absolute terms.
Who knows how accurate this kind of market research data is anyway?
That said, Apple Watch‘s 78% share of iOS is huge and monopolistic. It clearly shows that Apple Watch users are satisfied with whatever aspect of their devices they use the watches for. It is THAT which doesn’t bode well for Garmin, at least when it comes to ‘smart’ functionality.
You are All Satisfied With Your Smartwatches
The doughnut chart then shows that 77% of smartwatch owners are happy. That’s a pretty good level of happiness.
I would have to say that I too would be happy with most of the devices that have come across my desk/wrist over recent years. If I only had an Apple Watch, I would perhaps update every 3 years, and if I had a Garmin just for sport, I’d still be using my Forerunner 935 (nine-three-five).
The 77% satisfaction stat bodes badly for all smartwatch makers relying on people buying replacement devices. It could eventually mean that people only buy a new watch when the battery fails, which would typically be 3 to 5 years depending on usage.
Watchmakers, perhaps, should consider introducing a little more redundancy to annoy us and maintain their loyal customer base.
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