Suunto – Permanent Price Cuts on top-end models
With outdoor summer activities in full swing we are excited to be able to offer loyal Suunto customers a chance to upgrade or recommend to friends our range of adventure sports GPS watches at an improved price. [Craig Lees, Suunto]
- Suunto 9 Peak Pro Titanium $469USD / $599.99CAD.
- Suunto 9 Peak Pro $409USD / $509.99CAD, also a 33 percent discount from its MSRP
- Suunto 9 Peak Titanium (now $359USD / $499.99CAD)
- Suunto 9 Peak ($289USD / $399.99CAD)
I like Suunto’s product trajectory and can’t wait to see a bigger screen and perhaps even a move to AMOLED on its more consumer-grade products. But it’s not going to be an easy ride.
Events are conspiring against Suunto. Recession, strong competitors (Fenix 7 PRO, Apple Watch Ultra), plateauing levels of tech improvement, and market saturation of sports tech. Despite all of that, Suunto’s products are in a good place in terms of construction quality, watch features and smartphone app features – it’s just that they needed to be there 2, 3 or more years ago.
Suunto previously positioned itself as a premium brand and yet seemed to spend most of the year offering discounts on its products. It’s been that way for several years. In my opinion, regular discounts dent a premium brand’s image.
$289 for the Suunto 9 PEAK is a good price.
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