Suunto – Permanent Price Cuts on top-end models

Suunto 5 Peak ReviewSuunto – Permanent Price Cuts on top-end models

With outdoor summer activities in full swing we are excited to be able to offer loyal Suunto customers a chance to upgrade or recommend to friends our range of adventure sports GPS watches at an improved price. [Craig Lees, Suunto]

As of now, new customers save up to 33% on the Suunto 9 Peak Pro and the Suunto 9 Peak Pro Titanium. The 9 Peak Titanium is 25% cheaper. Thus all now retail at more competitive price levels.
  • Suunto 9 Peak Pro Titanium $469USD / $599.99CAD.
  • Suunto 9 Peak Pro $409USD / $509.99CAD, also a 33 percent discount from its MSRP
  • Suunto 9 Peak Titanium (now $359USD / $499.99CAD)
  • Suunto 9 Peak ($289USD / $399.99CAD)

Take Out

I like Suunto’s product trajectory and can’t wait to see a bigger screen and perhaps even a move to AMOLED on its more consumer-grade products. But it’s not going to be an easy ride.

Events are conspiring against Suunto. Recession, strong competitors (Fenix 7 PRO, Apple Watch Ultra), plateauing levels of tech improvement, and market saturation of sports tech. Despite all of that, Suunto’s products are in a good place in terms of construction quality, watch features and smartphone app features – it’s just that they needed to be there 2, 3 or more years ago.

Suunto previously positioned itself as a premium brand and yet seemed to spend most of the year offering discounts on its products. It’s been that way for several years. In my opinion, regular discounts dent a premium brand’s image.

$289 for the Suunto 9 PEAK is a good price.


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5 thoughts on “Suunto – Permanent Price Cuts on top-end models

  1. Suunto let me down when they did away with having ANT+ on their watches. It’s a no go when riding indoors and your powermeter’s BLTE is already taken by your tablet ???? need that ANT+ don’t really care about AMOLED displays. Suunto was always a bit too expensive when compared to Garmin which pretty much has their watches filed in with everything.

    1. Wahoo for indoor rides. My Ambit 3 Sport has been working solid for many years mountain biking, swimming, gym etc and normal battery life good. Suunto watchess are durable and they are cheaper than Garmin even before discount.

  2. I couldn’t agree more. Those discounts (massive !) on some high end, young products like the 9Peak Pro are somewhat…disappointing for early buyers. It looks like a strategy Garmin has done in the past, but a bit less now, and it really doesn’t stick to Suunto habits. And those discounts come out of nowhere. Why on earth a Peak Pro has a 30% discount as it hasn’t been replaced yet ? I understand the need to put more Suunto watches on wrists, but…it doesn’t sound good to me.

  3. Unfortunately SUUNTO WATCHES are very bad, it is the 4th time that I will need to return the watch because it’s not working properly, now at this time one of the buttons, but before had screen problems not working blinking, etc. I have a Suunto 5 Peak, I’m fed-up of this shi….
    Got a Garmin last Thursday.
    Don’t buy it!

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