Wiggle affiliates – a worse deal
After months of Wiggle’s affiliate system mysteriously not recording conversions to sales in any meaningful way, Wiggle has now made it official as its commissions start to be reduced to zero, starting with bikes. So the situation has changed from “we’re secretly not paying you for anything as it’s, ahem, not converting” to “we’re officially, definitely not paying you for some things but at least being honest about it“.
I’m not surprised. I’m more worried about any of Wiggle’s suppliers who made deliveries in recent weeks as the chances of them being paid are slim. Let’s hope the reverberations throughout the industry don’t take down any other companies.
Who would be the next best affiliate for me? Rutland? Tredz? Evans? Halfords? I would have liked Sigma Sports but they don’t have an affiliate scheme.
I’ve already removed Wiggle links from many high-performing products.
I read some good news about Wiggle this morning as, unsurprisingly, there are several companies interested in buying it in some form or other. So it’s likely the brand will continue.
Here’s a picture of Wiggle hacking off as many people as possible as they burn as many bridges as possible.
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