Find out how the world will change in 2024! EUROBIKE 2024 will break the rules at the beginning of July

Eurobike 2024 – Exhibition in Germany


If you’re passionate about cycling and can’t imagine your life without mobility, then EUROBIKE is the world’s leading trade show for the sector.

In 2024, the show will take place in Frankfurt from July 3 to July 7 and is the place where future trends in the industry that give us mobility are born. It is the event where the entire cycling community comes together. If you are a manufacturer of cycling or leisure products, you must exhibit at the show to expand your sales and network.


The Main Themes of the Exhibition


EUROBIKE also offers attendees a range of conferences and meetings with industry leaders. The conference theme for 2024 is ‘Hello Future. Hello Transformation. Intrigued? This year the organisers want to show us revolutionary solutions that will take cycling to the next level.

Have you noticed that cycling is taking over Europe? No green urban development plan can do without the introduction of bicycles to improve mobility and reduce human impact on the ecosystem.


Conferences at EUROBIKE 2024


The conference will be the place to come up with practical ideas to accelerate the implementation of these plans.

The conference will be organized around the following themes:

  • Leaders’ Night – a meeting of partners and experts within the industry.
  • Industry and Start-Up Day – covers the full spectrum of the cycling ecosystem, from manufacturing to retail, from rental to bike sharing.
  • Cargo Academy is a unique forum to get information and exchange ideas about the cargo bike boom.
  • Bike Travel Forum – will look at cycling strategies, and there will be a discussion on the concept of car-free holidays.
  • Mobility Goes Digital Commerce is a format for D2C brands, e-commerce players, and those who want to further develop their own brand’s business model. Designed for anyone in the industry who wants to expand their digital business models, exchange ideas, and network – no matter what stage they are at.


Exhibition Tours


If you don’t know where to start visiting EUROBIKE’s intense multi-day program, take advantage of the Exhibition Tours. You can find out about all the pavilions, events and conferences planned for the exhibition. You will find out where and when each of them will take place, so you can plan your visit to the most interesting ones.

You will be able to choose what your tour will be like:

  • Ecomobility tour
  • Media tour
  • Bike Travel tour
  • Cargo Bike tour
  • Novelty tour.


Perhaps the organizers will add a couple more to keep their visitors from getting bored.



Who Should Attend Eurobike 2024?


In 2023, 34,750 visitors from 122 countries attended the show. These included cycling enthusiasts, professional athletes, business representatives, heads of public organizations, government representatives, and, of course, business people.


There were 1,900 companies exhibiting at the show.

In addition to professionals from the bicycle and related industries, young start-ups are always present at the show. As already mentioned, EUROBIKE is a platform for development and innovation. This is why start-ups are given special attention, and the best of them are given the chance to develop their project quickly.


Of course, all cycling enthusiasts, regardless of their professional skills, should visit this great exhibition. Believe me, even if cycling is not your thing, after the exhibition you will be confidently riding a new fashionable bike and will become an experienced cyclist.


How to Participate in EUROBIKE 2024


If you have decided to take part in this great event, there is nothing easier than applying to take part. It is advisable to do this in advance, as the number of people who want to take part always exceeds the organizers’ ability to accommodate everyone. Therefore, once you have decided to attend, you should arrange it with   organizers at least six months before the show. Early bookers will be registered for the following year immediately after the current show closes.


To register, fill in the form on the organizer’s website. If you have attended EUROBIKE in the past, all you need to do is log in to the office on the organizer’s website with your login and password and fill in the form.

If this is your first time at the event, you will need to enter all your details and then complete the private participant questionnaire.


In principle, all exhibitors present themselves and their products on exhibition stands. To do this, you need to rent a space from the organizer in the pavilion you are interested in. You will then need to design your stand and start building it. However, this is not a compulsory option at this show, you may just want to present your range of bicycles and all you need is exhibition space.

Once you have completed the questionnaire, indicating whether you want to build a stand and what it will look like, you will receive an invoice for the organizational services. After payment, you can start preparing your participation!


Preparation of the Exhibition and Selection of the Stand Builder in Germany


If you have decided to stand out from the crowd of competitors, we recommend that you choose the option of building an exhibition stand. In this case, you will need to choose a reliable stand builder.


Preparing to exhibit at EUROBIKE in Germany requires meticulous planning, especially when choosing a stand builder. To ensure a successful presentation, consider the following criteria:


  • Experience: Choose a builder with extensive experience in building stands. An experienced exhibition stand builder in Germany is familiar with local regulations, logistical challenges, and cultural nuances.


  • Past projects: Review their portfolio to gauge the quality and creativity of their previous work. Look for versatility in design and the ability to adapt to different requirements.


  • Reviews and Testimonials: Check for customer reviews and testimonials. Positive feedback and recommendations from previous clients can provide valuable insight into the contractor’s reliability, professionalism, and ability to meet deadlines.


  • Customization capabilities: Make sure the builder can customize the stand to effectively reflect your brand identity. Discuss your vision in detail and assess their ability to translate it into a cohesive and attractive stand design.


  • Communication and collaboration: Effective communication is essential. Choose a builder who listens to your needs, provides clear updates, and works seamlessly with your team.


  • Budget and timeline: Make sure the builder can deliver within your budget and timeframe. Transparent cost estimates and adherence to schedules are essential to avoid last-minute surprises.


Work closely with your chosen builder and provide them with comprehensive brand guidelines, including color schemes, logos, and key messages. Regularly review designs and prototypes to ensure alignment with your brand identity. Open communication and mutual understanding are key to creating a stand that not only attracts visitors but also effectively tells your brand story.



A Unique Booth is the Key to Trade Show Success

A unique booth is the key to success at any exhibition. Developing a strategy to work with stand builders can significantly increase your stand’s footfall by attracting curious visitors. Innovative technologies such as virtual reality and interactive screens can turn your exhibit into an exciting spectacle. Virtual reality offers immersive tours or product demonstrations that captivate visitors and make your stand memorable. Interactive screens provide hands-on engagement, allowing visitors to dynamically explore your offerings. The combination of creative entertainment and cutting-edge technology ensures that your stand stands out, attracts more visitors, and effectively demonstrates the innovation and appeal of your brand.

Want to get noticed? Get creative, and don’t skimp on interactivity and special effects. Your investment will pay off.

EUROBIKE AWARD As an Additional Incentive to Attend the Show


Finally, in 2024, EUROBIKE will once again present its unique award for the best developers and products.

You can enter your products and projects for the EUROBIKE AWARD in nine different categories: bicycles, e-bikes, light electric vehicles up to 45 km/h, electric vehicles, components, accessories, clothing and accessories, digital solutions, concepts, mobile solutions, and infrastructure. Prototypes and individual products can also be submitted for consideration.


In addition, the organizers are offering various discounts and chips for start-ups.


Who can participate?

  • Designers
  • Developers
  • Manufacturers
  • Startups
  • Importers


Representatives of the bicycle and mobility industries can present their innovations – whether they are exhibiting at EUROBIKE 2024 or not.


How will the organizers judge the entrants? Submitted works should be outstanding in

the following aspects:

  • Level of innovation
  • Functionality
  • Design
  • Build quality and choice of materials


So, ready to compete with the competition? Welcome to EUROBIKE 2024!