Wahoo ELEMNT Bike Head Unit – What's to be excited about?

The WAHOO ELEMNT is shipping around about now as this image from @TeamHincapie shows. But what is special about the ELEMNT and why should we cyclists be excited? Is it more than just another cycling computer? http://pbs.twimg.com/media/CcjeYT-UsAEnrFR.jpg First off we should be excited that a company of WAHOO’s great reputation should be trying to further (RFLKT)…