the5krunner goes in-depth with endurance sports electronics: detailed product reviews that stay online for all time; opinion and insight into the latest, greatest sporting innovations for endurance athletes; and journeys through the authors’ personal sporting endeavours & quests.


  • Vuelio Top 10 UK Running Blog 2016:
  • Vuelio Top 10 UK Sports Blog 2016:
  • My Ironman Journey 2017:

Nevo Balade Parisienne


  • Approximately 2 million views per annum (over 200,000 Jan 2017)
  • Approximately 1 million unique visitors per annum
  • 58% Europe
  • 25% North America

Source: stats

  • 60% Male
  • Median Age: 35

Source: estimate

Quoted audience figures exclude: twitter following, facebook following, blog followers, Instagram following, google+ following, pinterest following, youtube following. Those in bold are more significant. Feb 2017 sees migration to self-hosted site ending the series of stats shown.

2016 Year-In-Review

Some of 2016’s biggest talking points.


Mizuno Wave Rider 20 Review waverider 21 19 18 running shoeDecember 2016: Mizuno Waverider 20 – the latest greatest evolution



stryd footpod power meter review


December 2016: STRYD – ‘power’ for running measurement comes to the foot




Fenix Chronos - Detailed ReviewNovember 2016: Garmin Fenix 5 Collection, Previews & Opinions for 2017





Polar M600 android Wear reviewNovember: Polar M600, the best strategic move in 2016. Androidwear goes endurance.




runscribe-garmin-footpod-mizuno-waveriderOctober 2016: Runscribe PRO, the running ‘form’ tool




October 23016: Suunto SPARTAN Sport, Suunto take on the might of Garmin




Garmin 920XT 735XT Optical ELEVATEOctober 2016: The Best GPS Running Watch Awards 2016



Polar M450, Garmin Edge 820, Garmin Edge 810, MIO Cyclo 505HC

September 2016: Garmin Edge 820 – ‘Most featured’, best-ever cycling computer?



Suunto-HeritageJune 2016: The Best Triathlon Watch Awards 2016



May 2016: Garmin 735XT Garmin Forerunner 735XT the populist tri watch for runners


Moxy Monitor - BSX InsightApril 2016: BSX Insight – Muscle Oxygenation & Lactate threshold Estimation








Polar A360 ReviewFebruary 2016: Polar A360 Activity Tracker





2017 and FUTURES

The content strategy for 2017 is to expand the scope of athletic-related content AND channels through semi-permanent guest-bloggers who are successful in their own right eg and (vLogger). Possible other inclusion will be ‘a running cause’, mass-appeal parkrun content, outdoor content, specialist HRV content; and technical bike content.


A custom offering is straightforward to agree & deliver. Standard, more traditional, offerings include:

  • £1600 – £2300 – Detailed product review commensurate in length with the complexity of the product being reviewed, including a comparative accuracy test and with my images and syndicated through my social media.
  • £400pcm (minimum commitment 1 quarter) – Ongoing ‘mentions’ (4/month) to a single client-specified backlink.
  • £500 per existing product review inclusion (minimum 2 products) – Inserting product mentions and links in my reviews of leading sports watches. I could specifically test the PRODUCT X’s compatibility with that product and then change the review to reflect that. Eg Garmin 235, TomTom Runner2/spark/Runner 3/Spark 3/Adventurer, Polar m600. This would be either a product offering a direct music play link, music control link via a smartphone, or as a Bluetooth HRM.
  • £400pcm (minimum commitment 1 quarter) – Right sidebar ad 220x140px (approx.) + single client specified backlink. Location: Underneath existing text “Thank you for your support”
  • £2200pcm (minimum commitment 1 quarter) – Header ad, 1024x154px (approx.) no backlink possible, displayed in rotation and displayed on average 1 in every 10 views.

All media is self-created. No ‘stock’ media is required.

Contact: initially though