Media Information
About the5krunner
the5krunner delivers in-depth, permanent reviews of endurance sports electronics and performance products. We provide expert opinion on innovations, training insights for endurance athletes, and personal sporting journeys.
- Vuelio Top 10 (#6) UK Sports Blog 2018–2024: Link
- Vuelio Top 10 (#2) UK Running Blog 2018–2024: Link
Audience Profile
- Page Views: Over 6 million annually (2025, 2026)
- Language: English primary; Google-translatable for multi-lingual reach
- Geography: >50% Europe, >36% North America
- Core Audience: Triathletes, cyclists, runners, and wearable tech enthusiasts
NEWSLETTER & DIRECT REACH
Our weekly digest reaches a highly targeted audience of athletes and wearable technology enthusiasts. These metrics focus on our email list and exclude our broader social reach.
- Email Reach: 6,000+ Active Subscribers
- Premium Subscribers: ~1,000 (Paid annual subscription)
- Average Open Rate: 19.2% – 30.2%
- Average CTR: 2.6% – 3.4%
- Click-to-Open Rate (CTOR): 13.6%
The following are estimated historic gender/age breakdowns
Source: Google Analytics
Quoted audience above is blog-only and excludes Twitter followers (4300), Facebook followers (1700), and Instagram followers (1600). Other active channels include Pinterest, YouTube, Threads, and Bluesky. Spotify (podcasts), WordPress direct followers. The blog/website is my primary channel for desktop & mobile. The blog offers a subscription service that requires a nominal annual fee. There are around 1000 subscribers like this.
Potential Reach
Want to reach awareness dcrainmaker and other peer-group influencers in the sports tech & endurance worlds? they all read & some contribute to the5krunner.com.
Example
- Ask Acer – link to the5krunner.com and link to dcrainmaker.com
- Ask Baron Biosys (XERTonline) – link to the5krunner.com and link to dcrainmaker.com
- Evidence: link to the5krunner.com
Here are some partner references.
“North Pole Engineering and the5krunner have worked together to jointly promote our Runn smart treadmill sensor product for a year. The5krunner is our top affiliate partner who has produced awesome content to support our product and promotional activities.” [Ashley M., Marketing Specialist, North Pole Engineering]
“Being featured by the5krunner was the catalyst my launch needed, driving an 8x increase in weekly active users (from ~30 to 250+) in just days. That initial traffic kickstarted a feedback loop of reviews and organic visibility that I was struggling to build on my own.” [Staffan W, Founder, Type to Run]
“We’ve had an amazing experience working with the5krunner! Since joining it has brought a regular flow of traffic and sales to our website. Not only that, but it is bringing highly relevant users to our website with a much higher conversion rate! the5krunner’s content is also very authentic and personal to its experience and always shares any news we have about our product.” [Jackie C, Influencer Marketing Manager, Lumen]
“As an AI startup in the sports tech space we needed some quick exposure to more serious runners and the5krunner was able to give us that with over 100 signups to our beta ecosystem we got some great testers and runners who were willing to share videos of their running gait.”[Thomas B, CEO Movaai]
“the5krunner wrote a piece analyzing our weather service and comparing it to the competition. The analysis was open-minded and thoughtful. We were impressed that over 1250 clicks were directed to our site. The traffic directly led to Klimat’s biggest membership day to date which was a 33% increase over the previous high. A handy by-product of the coverage was that Dcrainmaker then also covered Klimat, which generated even more coverage and impressive day-over-day membership gains. Dcrainmaker’s reach is the best but it’s hard for many smaller entities to get his attention, so the5krunner is a great way to raise awareness to him as well as get a market-beating level of clicks.” [Scott F., Founder, Klimat]
“Ride with GPS has worked with the5krunner since 2019 and is one of our go-to media to reliably give us coverage for new product and feature announcements. We specifically appreciate that the5krunner gives detailed opinions and analysis over and above boilerplate press releases and, as such, adds value to our users and their reports.” [Kevin P, Product Strategy & Marketing, Ride with GPS (RwGPS)]
“PowerDot and the5krunner have worked together to jointly promote our product for just under a year. The5krunner is one of the best-converting review sites that we work with. We attribute this success to the balanced reviews the site produces. In addition to the reviews, the5krunner also adds additional content when updates come out to our product features as well as promoting sale events. The5krunner is an integral part of our growth and product development, giving feedback and suggestions on new integrations and product releases.” Kirsten A, Community Manager, PowerDot
“SunGod has worked with the5krunner.com on several of our sunglasses models to produce reviews and generate affiliate sales through our portal. the5krunner.com writes detailed and fair reviews that we can track directly to lead to sales. At times the5krunner.com is our highest referring affiliate and is usually comfortably in the Top 10” [David R, Head of Partnerships, SunGod]
“QuietOn worked with the5krunner to produce a review of our noise-cancelling sleep earbuds. The honesty and detail of the review worked well with new customers and generates a good, steady stream of sales of approximately 30 devices per month. Besides the high sales figures generated by the affiliate partner, we are also extremely pleased with the level of engagement with potential customers: By responding quickly and in detail to questions and comments from the5krunner’s audience, we benefit from high-quality traffic to our website.” [Julia R, PR & Marketing Specialist, QuietOn]
“the5krunner has always been a great PR resource for Firstbeat to spread awareness of our products & services and create interest within the endurance industry. Over the years, it has been clear that the5kreaders are engaged and active participants in many other forums. They come because they know they will get insight into new products that go well beyond the normal parroting of screen resolutions and battery life. When people are interested at that level you can be sure they are talking to others in their sports clubs, families, and daily lives and influencing their purchasing decisions as a result.” [Herman B, Communications Specialist, Firstbeat Technologies (since taken over by Garmin)]
“the5krunner wrote a comprehensive and informative review about a major new feature that we launched on plotaroute.com. The review attracted a lot of interest, generating over 1000 visits to our website and a noticeable uplift in user registrations.” [John, Owner, plotaroute.com]
“Since 2019 the5krunner has written numerous reviews of our products, each one going above and beyond in order to accurately introduce our various cycle computers to potential customers to make well-informed purchase decisions. Additionally, the5krunner is constantly engaged with not only our team (providing insightful feedback which helps direct our product development) and the very active audience of the site, but also in other industry forums and media outlets adding value beyond the confines of “the5krunner”. The in-depth and unbiased reviews have positively affected our sales and have helped us to gain footing in new markets that we are trying to develop. For these reasons and more, the5krunner remains among our top reviewers.” [Thomas R., Marketing Specialist, Bryton]
Potential Reach Examples – from Meltwater IMPACT
RATE CARD
A custom offering is straightforward to agree to & deliver. Standard, more traditional offerings include:
Newsletter Sponsorship
A custom offering is straightforward to agree to & deliver. Here are the standard offerings:
| Placement | Single Issue | Monthly (4) | Quarterly (13) |
|---|---|---|---|
| Main Sponsor | £250 | £900 | £2,600 |
| Mid-Content Ad | £150 | £540 | £1,560 |
| Classified Link | £60 | £215 | £624 |
*Quarterly bookings include complimentary A/B testing and placement across all high-engagement lists.
Your Content or Your Links
| Type | Description | Price |
|---|---|---|
| Single Link Insertion or Guest Content | Niche/damaging categories (CBD smoking, alcohol, crypto, VPN, FX, essay-writing, casino, gambling) | £450 |
| Single Link Insertion or Guest Content | Genuine sports domain website | £250 |
Simple dofollow link/URL insertion.
Reviews
| Type | Description | Price |
|---|---|---|
| Detailed Review | In-depth review with comparative accuracy test, images, and social syndication | £1,700 – £2,300 |
| Short Review | Short-form review/look (e.g., earbuds, simple products) | from £950 |
On-site Adverts & Mentions
| Type | Description | Price | Minimum Commitment |
|---|---|---|---|
| Ongoing Mentions | 4 mentions/month + client-specified backlinks series | from £500 pcm | 1 quarter |
| Your Review Insertion | Product mentions/links inserted permanently into high-ranking content like reviews (min 2 products) | £600 per review | 2 products |
| Competitive Review Insertion | Permanent insertion into reviews of directly competing products — reaching readers in active purchase consideration for your product category (min 2 products) | £2,500 per review | 2 products |
| Right Sidebar Ad | 220×140px ad + single backlink (above “Support the5krunner”) Currently not available | from £500 pcm | 1 quarter |
| Header Ad | 1024×154px header ad | £2,400 pcm | 1 quarter |
| In content Ad | Sole ad in a specified article. All other in-content ads removed. 1–3 insertions per URL | £600 per review | 1 quarter |
General Notes
- No offensive/immoral content; gender-neutral preferred.
- Casino/gambling, CBD oils/seeds, Bitcoin content acceptable.
- Links are dofollow.
- Right to label as sponsored.
- Permanent insertions are available — see rate card for details. Other content by agreement.
Editorial Award Licensing
the5krunner operates an Editor’s Choice award programme, recognising products that achieve an exceptional standard in independent testing. Awards are editorial decisions made without commercial involvement.
Brands whose products have received an Editor’s Choice award may license the award graphic, the the5krunner brand mark, and an approved editorial excerpt for use in their marketing and retail materials. Licensed assets may be deployed across digital channels, packaging, retail environments, and broader offline media, subject to the scope of the agreed licence.
All current Editor’s Choice awards are listed at the5krunner.com/category/review/editors-choice/.
Licensing is available to eligible brands on application. Commercial terms are agreed individually and treated as confidential. Contact in**@*********er.com to discuss.
