the5krunner goes in-depth with endurance sports electronics and perfromance sports products: detailed product reviews that stay online for all time; opinion and insight into the latest, greatest sporting innovations and training for endurance athletes; and journeys through the authors’ personal sporting endeavours & quests.


Nevo Balade Parisienne


  • 4 million page views in 2019, (over 500,000 in Apr 2019. Over 300,000 in Mar 2019, May 2019, Jun 2019, July 2019, Aug 2019, Sep 2019)
  • Over 2 million unique visitors per annum
  • English-speaking
  • 58% Europe
  • 25% North America
September Incomplete – Will be about 400,000

Following are estimated gender/age breakdowns



Source: Google Analytics

Quoted audience figures exclude: twitter following, facebook following, Instagram following, google+ following, pinterest following, youtube following. Those in bold are more significant.

Potential Reach

Want to reach dcrainmaker? Want to reach other peer-group influencers in the sports tech & endurance worlds? they read


Potential Reach Examples – from Meltwater IMPACT



2016-7: Two Years-In-Review

Some of 2016 &2017’s biggest talking points.

September 2017: Speculation on the greatest ever running watch – FR645





Newton Gravity 6 Running shoeAugust 2017: Newton Gravity VI – 5 runs 






July 2017: Economics of exporting bike bits from the USA to the Eu





June 2017: Your Running vs Triathlon running





Garmin 735XT Optical ELEVATEMay 2017: Fix optical HRM and chest Strap HRM Issues





Kinetic Revolution, James Dunne, Free 30 Day Challenge, Run Strength Training ProgrammeApril 2017: Mirinda Carfrae – Running Form Analysis




IronMan 70.3 StaffordshireMarch 2017: My Ironman Journey continues



suunto spartan sport whr valencellFebruary 2017: the best GPS running watches





SHFT RUN + Garmin HRM-TRI + Runscribe + STRYDJanuary 2017: SHFT – smart running coach






A custom offering is straightforward to agree & deliver. Standard, more traditional, offerings include:

  • £1700 – £2300 – Detailed product review commensurate in length with the complexity of the product being reviewed, including a comparative accuracy test and with my images and syndicated through my social media eg whoop.
  • from £650 – Shortform review/look (ideal for a straightforward product like earbuds) eg Polar H10, GoMore,
  • from £500pcm (minimum commitment 1 quarter) – Ongoing ‘mentions’ (4/month) to a single client-specified series of backlinks. eg WAHOO Migration
  • from £150 – Simple dofollow link/URL insertion into existing content (price depends on chosen page and duration) eg NicerShoes.
  • from £200 – Simple page content creation of your copy (one commercial link only) eg PokerStars
  • from £300 – Simple post/blogroll content creation of your copy
  • from £300 – Simple page content creation (one commercial link only)
  • from £300 – Simple post/blogroll content creation
  • £600 per existing product review inclusion (minimum 2 products) – Inserting product mentions and links to your product into my high ranking content eg into reviews of leading sports watches. I could specifically test your PRODUCT X’s compatibility with that product and then change the review to reflect that. Eg Garmin Fenix 5, Polar Vantage, Suunto 9, etc
  • £500pcm (minimum commitment 1 quarter) – Right sidebar ad 220x140px (approx.) + single client specified backlink. Location: Underneath existing text “Thank you for your support”
  • £2400pcm (minimum commitment 1 quarter) – Header ad, 1024x154px (approx.) no backlink possible, displayed in rotation and displayed on average 1 in every 10 views.

All media is self-created unless otherwise stated. No ‘stock’ media is required.

I will not consider offensive content, I prefer gender-neutral content. I will not consider immoral content.

Contact: initially though