Fitbit acquire TWINE Healthcare

Fitbit have just announced that they are acquiring TWINE Health with the deal likely closing in Q1. It confirms one of the ways forwards for Fitbit will be targeting corporate users. So this in itself is NOT a move towards more medical-grade devices from Fitbit. But it makes sense if they can leverage Twine’s existing…

Fitbit Ionic Review

Fitbit Hits 25m Active Users

  Fitbit have just announced that they have 25 million active users. That’s quite a lot. Although I’m not quite sure what an inactive user would be…think about it. Fitbit make several claims including: Fitbit Charge 2 is the top-selling fitness tracker in the U.S. More than 20 million people using Feed within the Fitbit…

Fitbit Ionic Starling Bank Contactless Payment

Fitbit doomed?

It looks like Fitbit’s Ionic (review here) is failing to live up to market expectations.   There are various rumours and analyst comments on stock/inventory not being sold in the run up to Christmas. In part, this is what you can see reflected in the recent share price fall of just over 50cents for the…

Fitbit Ionic Review

Fitbit deals – some good, some GREAT (USA)

Fitbit have refreshed some of the activity tracker parts of their range recently and have also introduced their first super- smartwatch…The Ionic. Deals Galore… I’ll manually write in the BLACK FRIDAY price as sometimes the Amazon images don’t show the current price but it’s cool when you click-through. Fitbit Alta HR – $99 I’d prefer…

Fitbit Icon

Fitbit – Revenues and profit down again

Fitbit have just announced their 3rd quarter results (Source: Fitbit.com). I don’t think there is anything particualrly surprising in there (below and linked). But the key to seeing the signs of success will be in a few months time, or even a year’s time, as the new stuff comes though. Clearly the new ‘stuff’ starts…