FITBIT – the end approaches?

With some leaked images from FITBIT about their upcoming ‘Super Wearable’ we might suspect, by looking them, that the end is nigh. (Image Source: yahoo finance) Fitbit is not as dominant as it once was. Many new entrants are attacking from all sides. The low-end of the tracker-market looks flaky (from a profit and risk perspective)…

Polar M600 Fitbit Surge HR

Fitbit adds stuff ?!?

fitbit have relatively basic but generally well-working products. Their online ecosystem is good. In the light of new competitor products, FITBIT have announced further additions to their online offering – press release below In my opinion some of these online platforms and apps (eg Under Armour) are getting WAY too complicated. I do complex stuff…

Fitbit buys Pebble – but not the products. hmmmm

Looks like Fitbit just bought some people. Oh and some software-IP as well. Seems that Pebble’s ideas and staff are more attractive than its products… Is this the app acquisition talked about? Fitbit, Inc. Acquires Assets from Pebble Deal helps accelerate speed to market for innovative new features and functionality for consumers, enable customization and…

fitbit-charge-2

Fitbit Statement

Today Fitbit released this statement. Fitbit (NYSE:FIT) has not received any communication from ABM Capital, or any other firm, regarding a reported offer. As the leader in the connected health and fitness market, we remain focused on delivering innovative products consumers love and are confident in our vision for the future. Source: Fitbit Get used to…