Every boardroom in wearables is watching Whoop's $1bn category. CIRQA hasn't shipped and rivals are already…
Tag: whoop
RED-S in Female Athletes: What Your Wearable Is Telling You
RED-S is one of the most commonly overlooked causes of performance decline in female endurance athletes.RED-S…
After a 150 minute ride with Fitbit Air, Whoop and an ECG Strap here’s what I found
A 150-minute Z2 endurance ride with Frontier ZONE, Whoop MG, Fitbit Air, and Amazfit Helio Strap…
Fitbit Air Lost My data – I Want It Back
Fitbit Air lost my open water swim data for hours. The fix is to record swims…
Fitbit Air Arm Sleeve: Excellent Bicep HR Accuracy Confirmed
No Fitbit Air arm band exists yet. This is how I wear the Air pebble on…
Google Fitbit Air – It’s Here
Fitbit Air. The $99 screenless tracker that takes on Whoop with no subscription, Smart Wake, and…
Oura Files for IPO as Sports Tech Listings Queue for Limited Funds
Oura Health has confidentially filed for a US IPO, targeting a listing later in 2026 with…
Top 5 Wearable Watersheds. The Fitbit Air Is the Sixth.
There have been five watershed moments in wearable tech since 2012. The Fitbit Air is the…
Garmin CIRQA Leaked Price: The Case for $420
The leaked Garmin CIRQA price points to $420 at launch, not the $200 to $300 the…
Garmin Cirqa vs Fitbit Air: Has Google Already Won?
The Garmin Cirqa is imminent. The Fitbit Air is already shipping at $99 with no subscription.…
Fitbit Air Review ❌ 31 cons ✅ 21 Pros: It’s $99 For A Reason
The Fitbit Air is the first wearable launch in three years that could meaningfully shift market…
The Garmin Empire Will Crumble. Here’s How, And When It Starts.
Garmin is having its best ever years. Record revenue. Record margins. Record fitness segment growth. Seven…
Suunto SHRM2 heart rate monitor — Whoop competitor?
Suunto has filed a new heart rate monitor under the model code SHRM2. The clues point…
Whoop Navigator Band – What’s New
Whoop has launched the Navigator Band, a rugged outdoor strap sitting above SuperKnit and SportFlex in…
