
Despite excellent, rising sales Shimano warn of things to come in their latest Fiscal Statement
The global cycling boom showed signs of cooling down, with market inventories of entry-class and middle-class bicycles approaching appropriate levels, while demand centering around high-end class bicycles remained high.
“In the European market, demand for bicycles and bicycle-related products remained firm as governments continued their policies to promote bicycles in response to growing environmental awareness. While demand for e-bikes remained strong, market inventories of entry-level and middle-class bicycles approached appropriate levels.
“In the North American market, demand for bicycles remained firm and market inventories, centering around entry-class and middle-class bicycles recovered to appropriate levels.
“In the Asian and South and Central American markets, the cycling boom cooled off, and market inventories of entry-class bicycles remained at a slightly higher level. In the Japanese market, while market inventories of road bikes remained at a low level due to steady demand for sport bikes, retail sales of community bicycles were sluggish, resulting in market inventories remaining at a higher level.
“Under these market conditions, order-taking was brisk for a wide range of products, including the high-end models for road bikes, Dura-Ace and Ultegra and sport E-Bike components, Shimano Steps series.”
Shimao also highlights good demand for Dura-Ace and Ultegra but gives no word on any raw material or stock shortages. Overall company forecast for the remainder of 2022 suggests lower growth levels than 13.9%.
Take out: Prepare for a rainy day
Last Updated on 27 April 2022 by tfk the5krunner

tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. See the gear tfk uses. ID
