The $99 Fitbit Air breaks even on hardware at roughly 6 to 10 million units per…
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Top 5 Wearable Watersheds. The Fitbit Air Is the Sixth.
There have been five watershed moments in wearable tech since 2012. The Fitbit Air is the…
Why Fitbit Air Is Google Photos for Your Health
The $99 Fitbit Air is not really a wearable. It is Google running the same playbook…
Peak Garmin Pricing: Rally Prices Permanently Slashed
Garmin has permanently cut Rally pedal MSRP by up to $400, the second cut on a…
Garmin CIRQA Leaked Price: The Case for $420
The leaked Garmin CIRQA price points to $420 at launch, not the $200 to $300 the…
Google Health app: how to get it NOW – before 19 May release
The Fitbit app becomes the Google Health app on 19 May, with rollout completing on 26…
Garmin twin launch? Cirqa and Vivosmart 6: yet another leak
Garmin's Vivosmart 6 leaked again today. With Cirqa imminent and Fitbit Air shipping 26 May, the…
Square Wheels Cycling: Thirteen Years of an Independent Cycling Forum
Square Wheels Cycling is an independently owned cycling forum in its thirteenth year, funded by member…
Komoot Live Sync arrives on Wahoo ELEMNT
Komoot Live Sync now pushes routes from the Komoot app to the Wahoo ELEMNT BOLT 3,…
New COROS MCP: what you now hand over to AI
COROS has become the first major endurance-watch brand to let outside AI read directly from a…
How Data Analytics Tools Are Changing Sports Betting Decisions
data-driven approaches for sports fans are likely to become more sophisticated over time
Forerunner 170: Garmin exits sub-$240/£200, gets full physio stack, drops MIP
Garmin launches the Forerunner 170 at £259.99 / $299.99 and a new Forerunner 70 at £219.99…
Who will Buy the Fitbit Air? Existing Fitbit owners – The Three Buyer Paths
The Fitbit Air ships on 26 May for $99 with no subscription. The question is not…