Oura buys Veri to integrate Glucose monitoring into its ecosystem (CGM)

Oura had already linked to the Supersapiens and Veri Continuous Glucose Monitor (CGM) platforms. The company has now gone one step further and acquired Veri and its 50,000 customers.

This acquisition is linked to Oura’s August announcement to incorporate AI calorie logging via a smartphone’s camera. The company is expanding its reach beyond sleep, activity and stress into nutrition and perhaps also its physiological impact on the body.

Takeout

This sets Oura along the same path as Ultrahuman Ring (UH) which also has CGM and environmental (domestic air pollution) sensors in its ecosystem.

It’s interesting to see the direction these companies are taking. If you assume companies make acquisitions in line with their strategic directions, then UH and Oura are heading towards holistic personal wellness and the sensors that monitor it.

Contrast that to Samsung’s Ring which aims to tie owners to the company’s technology platform rather than customers’ lifestyle.

Whoop is similarly positioned to Oura with the raw data it captures but Whoop is aligned differently toward active people and their lifestyles rather than those specifically seeking wellness.

Garmin is perhaps between the two – wellness (Venu, Lily) and activity/adventure (Edge, Forerunner, Fenix), at the same time not owning the technological ecosystem like Samsung and Apple’s phones.

More: veri.co

Moving forward, the Veri team will join ŌURA to bring advanced metabolic health capabilities as part of ŌURA’s value proposition. By combining the strengths of both products, we aim to create an enhanced experience in the field of metabolic health. Unfortunately, this means that Veri will discontinue its CGM operations, and the Veri app will sunset by the end of 2024 to make way for something even more advanced through this partnership. [Veri]