Oura buys Veri to integrate Glucose monitoring into its ecosystem (CGM)
Oura had already linked to the Supersapiens and Veri Continuous Glucose Monitor (CGM) platforms. The company has now gone one step further and acquired Veri and its 50,000 customers.
This acquisition is linked to Oura’s August announcement to incorporate AI calorie logging via a smartphone’s camera. The company is expanding its reach beyond sleep, activity and stress into nutrition and perhaps also its physiological impact on the body.
Update: Oura acquires DoublePoint
Takeout
This sets Oura along the same path as Ultrahuman Ring (UH) which also has CGM and environmental (domestic air pollution) sensors in its ecosystem.
It’s interesting to see the direction these companies are taking. If you assume companies make acquisitions in line with their strategic directions, then UH and Oura are heading towards holistic personal wellness and the sensors that monitor it.
Contrast that to Samsung’s Ring which aims to tie owners to the company’s technology platform rather than customers’ lifestyle.
Whoop is similarly positioned to Oura with the raw data it captures but Whoop is aligned differently toward active people and their lifestyles rather than those specifically seeking wellness.
Garmin is perhaps between the two – wellness (Venu, Lily) and activity/adventure (Edge, Forerunner, Fenix), at the same time not owning the technological ecosystem like Samsung and Apple’s phones.
More: veri.co
Moving forward, the Veri team will join ŌURA to bring advanced metabolic health capabilities as part of ŌURA’s value proposition. By combining the strengths of both products, we aim to create an enhanced experience in the field of metabolic health. Unfortunately, this means that Veri will discontinue its CGM operations, and the Veri app will sunset by the end of 2024 to make way for something even more advanced through this partnership. [Veri]
Last Updated on 10 March 2026 by the5krunner
My favourite kit and nutrition
- Injinji – Runners protect your toes. Avoid discomfort and minor injury. Run more. Run faster. I use them.
- Garmin 90-degree charging adapter — A small keyring adapter you can use anywhere. Essential when away. I use one.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session. I use one.
- Ravemen FR300 — Front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters. I use one.
- Body Glide – The blue anti-chafe stick that all swimmers and many runners use. I use it.
- Maurten — The race nutrition trusted by elite athletes. Gels and drink mixes engineered to be easy on the stomach. I use them.
- Garmin Varia RTL515 — A radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Wahoo. I use this model.
- Favero Assioma Pro RS2 — The power-meter pedals most serious cyclists choose. Accurate, easy to move between bikes. I use this model.
- Garmin Forerunner 970 — A serious choice for a pro-grade triathlon watch. I use this.
- Polar H10 — My daily driver for accurate, waking HRV readings.
- Wahoo ELEMNT Roam 3 — The bike computer that has the feature Garmin lacks: usability. I use mine on most rides.
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
