Betting apps simplify betting processes, allowing punters to access odds and place wagers using their phones. As such, they eliminate the need to load mobile web browsers and often have exclusive features to enhance the betting experience. This simplicity has resulted in more punters using a betting app instead of mobile and desktop browsers. But it’s not just about their convenience. This preference comes down to the reliability of these apps, thanks to the use of emerging technologies. We look at which technologies these are and how they play a role in this popularity.
How Technologies Influence Reliability in Betting Apps
While apps may be the norm in most industries, they often face challenges that can affect their reliability. Examples include slow loading rates, frequent crashes, and security loopholes. So, how have betting app developers managed to exceed consumer expectations and grow in popularity? Well, they have invested in the following technologies:
1. Mobile Optimization.
Apps work well as they have been optimised for specific operating systems, e.g., iOS apps work for Apple devices. Of course, many hybrid apps are in the market, though the preference has been for native apps. In either case, punters find that they can enjoy the following:
- 24/7 access. Like mobile web and desktop browsers, apps are available around the clock, enabling punters to place wagers whenever they wish, no matter where they are.
- Simple interfaces. Punters can easily get to the market they want to view. Moreover, multiple filtering options help punters zero in on exactly what they want.
The development of the apps also hinges on ensuring they meet the specifics of each operating system so that they do not result in lags or crashes. As a result, the process is seamless, saving time to the advantage of the punters.
2. Security Optimization.
Whenever punters choose a betting app, they pay close attention to its security features. The last thing they want is to depend on an app that exposes them to cybercrimes. So, how have app developers addressed this need?
- Data encryption. Apps rely on encryption technologies (such as TSL and SSL) to ensure data is unavailable to third parties in transit. In addition to these, they feature firewalls and intrusion detection systems to keep out any unwanted access.
- Transparent data processing. Before you download an app from a store, you get a snapshot of the data the app can share with others and why. Moreover, every app has a data policy that explains how it handles your data so you can determine if it is safe.
- Multi-factor authentication. More recently, more apps have been banking on this method as it cements their security processes. So, rather than just requiring punters to use their passwords to access their accounts, this authentication calls for them to verify their identities using information only available to them, e.g., a code sent to their registered phone.
Apps have also been using artificial intelligence in their fraud detection models to map out suspicious behaviour and flag affected accounts to ensure that punters remain safe.
3. Blockchain Technology.
Have you ever wondered if bookies ever change the odds of a wager after you have placed it? Have you ever wondered if someone can tweak the payouts before they get to you? These are all questions that punters have had in the past. And for a long time, they could only trust that a bookie was doing right by them. That was until blockchain came into the picture.
This technology features immutable ledgers that record all transactions so you can follow every process from when you placed a ledger. Moreover, these records are only mutable if you and the bookie agree to a change. With both of you honouring your implied contract when you set a wager, you can rest assured that your bets and earnings remain the same throughout the chain.
Many apps have been using this to introduce transparency in their systems, which has resulted in more trust.
