Strava and Meta’s Oakley AI Glasses For Athletic Story Telling
Strava has announced an interesting collaboration with Meta’s Oakley Meta Vanguard Performance AI glasses, which launched today. This partnership seeks to offer new ways for athletes to capture and share training experiences by merging performance data with the latest generation of wearable tech.
More High-Tech Gear for Athletes
Priced at $499 and available for pre-order before their October 21 release, the Oakley Meta Vanguard AI glasses are an expensive addition for athletes wanting to share their achievements, the usual types — runners, cyclists, snowboarders, and more.
The glasses have a 12-megapixel camera, a wide field of view (122 degrees), and record video up to 3K resolution. They also include open-ear speakers and a microphone array for audio playback and voice commands.
Music playback and chats with Meta’s AI are made possible with a link to your smartphone.
new Garmin Varia HUD draws closer as Meta and Strava support emerges
Bringing Data to Life
It’s a post-workout thing
The integration enables athletes to overlay Strava’s performance metrics—such as distance, pace, and elevation gain—onto video footage and photos captured by the glasses.
Imagine a 20-second clip at the end of the race you won. The video shows your point of view as you speed past to take the win, with your performance stats showing speed and heart rate.
It’s a dynamic narrative rather than a photo album.
Streamlined Sharing
The process is straightforward.
- Link Strava to the Meta AI mobile app, which connects workout data to captured media.
- An autocapture feature records key moments—triggered by milestones like distance or heart rate changes.
- After training, select videos or photos, choose performance overlays, and share directly to Strava or elsewhere – Instagram, Facebook, and WhatsApp.
Looking ahead…
There is something in this hook-up for Strava.
Rather than a static 2D birds-eye view of your route, there’s now a video or two, similar to those you could add from Zwift. There is definitely some benefit to adding the view from an athlete’s perspective, which is even better than a Relive view of your activity, at least it is for key moments.
I’m not sure what’s in this for Meta other than a post on Facebook that might encourage the reader to click away to Strava.?
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“Link Strava to the Meta AI mobile app”, it is already enough the data they are able to collect, I’d rather not give that Zuckerberg my vitals, location, speed so he can sell it to insurance companies.
What’s in it for Meta: if the feature does get any use (I don’t expect that to happen), good looking fit people using those glasses. Glasses that are seriously at risk of only ever getting perceived as creepy nerd accessories.
as per the article, you need features to sell the hardware (£$£$), you need more engagment in FD and other apps (£$£$£$). Money. and i guess strategic positioning with the tech.
It’s an object worn in your face. The single most important feature is “what do I think people will think of me when they see me wearing”. Everything else pales into total insignificance.
Getting athletes to wear it would be a huge push away from whatever people thought others would think about them if they wore a pair of Google Glasses. Remember those? No, partnering with RayBan is not enough.
(should have been a reply, obviously)
“what do I think people will think of me when they see me wearing” – yes that’s a big feature, .
this might be a good way for athletes to get POV imagery in some circumstances. but is it really for athletes or just people doing sporty stuff.