Garmin Retreats on Connect+ Subscription Feature

Garmin Connect+ subscription logo showing a move away from subscription exclusivity

Garmin Connect+ WAVERS: Is Personalised LiveTrack Profile Now FREE?

An article today on GarminRumors suggests that Garmin is being forced to RETHINK its controversial Connect+ strategy. The materials seen by the site suggest that the key Connect+ feature—the personalised LiveTrack profile page—may be dropping its Connect+ membership requirement.

If true, this represents a significant watering down of the Connect+ service, signalling that Garmin may be rethinking the future of its subscription offerings.

Background: The Connect+ Value Proposition

Connect+ is Garmin’s subscription service, introduced on 27th March 2025. For $6.99/mo or $69.99/year, you get access to several exclusive features, shown below:

Comparison of Free vs. Premium Garmin Connect Features
Features Free
Garmin Connect
Premium
Garmin Connect+
Details of every tracked activity Yes Yes
Health stats & Performance metrics Yes Yes
Garmin Coach training plans Yes Yes
Exclusive coaching guidance for Garmin Coach plans No Yes
Exclusive badge challenges No Yes
Animated exercises and workout database Yes Yes
Build and download courses for rides and runs Yes Yes
LiveTrack (Basic Sharing) Yes Yes
Enhanced LiveTrack (Personalised Profile, SMS) No Yes
Active Intelligence No Yes
Performance dashboard No Yes
Live activity feed No Yes

Garmin LiveTrack for Connect+ is an enhanced version of the feature that automatically sends text messages to selected contacts when a LiveTrack session begins. It requires a subscription, and, unlike the free version, the paid service streamlines the process by automatically notifying contacts and providing them with a unique URL to track your live location and statistics, such as pace and elevation.

The Connect+ Paywall Crumbles: Who Gets Free Access?

Typically, the enhanced LiveTrack profile page is created with a dedicated URL for friends, fans or family, and this currently requires a paid-for Connect+ account. The site implies it has seen marketing materials from Garmin that suggest the feature could now be available to “everyone with a connectivity subscription”.

This is a slight change in wording, but it appears to be Garmin’s first official backtracking on a core Connect+ offering.

Final Thoughts On Connect+ – Is the end in sight?

No.

I don’t see Garmin watering down Connect+ entirely just yet, but this is a wavering signal.

I’ll have to see the precise wording and any announcement from the company, but a simple explanation could be that LiveTrack2 (Enhanced LiveTrack) will become open to anyone with any subscription—I’m specifically thinking of inReach (and Maps+) subscribers. Regardless, the shift in language confirms the challenge Garmin faces in justifying the $69.99/year exclusivity and the take up of Connect+.

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tfk, the5krunner
Sports Technology Reviewer and International Age Group TriathleteWith 20 years of testing Garmin wearables and competing in triathlons at an international age group level, I provide expert insights into fitness tech, helping athletes and casual users make informed choices.
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1 thought on “Garmin Retreats on Connect+ Subscription Feature

  1. The only feature in Connect+ that I want is the SMS for LiveTrack as my wife uses Livetrack whenever she runs on her own but I only get an email and not an SMS. I think this is a feature of Strava Beacon but equally she does not have a Strava Premium.

    The paid badges I find offensive. It violates the entire concept of earned points for your Garmin “level”. It was already possible to game things with challenges but paid badges is bullshit.

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