Garmin Share Price rises due to Connect+
When looking at the stock market’s reaction to Garmin’s introduction of subscription pricing with its new Paywall, Connect+, we need to consider the performance of the stock price relative to a wider benchmark. Above is the comparison to the tech-heavy NASDAQ (IXIC), which is probably a better comparator than the NYSE, where Garmin is listed.
Garmin announced Connect+ on 27th March, and you can just about make out from the chart that its stock price(blue) stayed positive ahead of moves in the NASDAQ (Red).
Turning to more impactful, contemporaneous events, it seems that the dread of generic US Import Tariffs (3/31 and 4/1) received different reactions, with GRMN not falling on the initial market fears (3/31) but rather instead falling the day before the announcement (you might speculate that country-specific insider info was leaked on that someone in the authorities if you like).
Take Out
The market reacted positively to Garmin Connect+. What’s not to like about taking more of your money?
Subsequent changes due to tariffs are less easy to discern. The chart below of the performance on the day of the tariffs shows the market probably thinks the announced tariffs are especially bad for GRMN, probably because of SE Asian supply chain parts issues and other geopolitical factors in a rapidly moving situation.
The traders think you’ll pay for Connect+ despite what you say.
Last Updated on 29 January 2026 by the5krunner
My favourite kit and nutrition
- Maurten — the race nutrition trusted by elite athletes. Gels and drink mix engineered to be easy on the stomach.
- Garmin 90-degree charging adapter — the small adapter that keeps your charging cable tidy at the stem. Essential for race day.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session.
- Ravemen FR300 — front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters.
- Garmin Varia RTL515 — radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Garmin watch.
- Stryd — the footpod that brings running power to your Garmin. The single most useful running upgrade I have made.
- Favero Assioma Pro RS2 — the power meter pedals most serious cyclists end up choosing. Accurate, easy to move between bikes.
Reader-Powered Content
This content is not sponsored. It’s mostly me behind the labour of love, which is this site, and I appreciate everyone who supports it.
Support the site: Follow (free, fewer ads) · Subscribe (paid, ad-free) · Buy Me A Coffee ❤️
All articles are written by real people, fact-checked, and verified for originality. See the Editorial Policy. FTC: Affiliate Disclosure — some links pay commission. As an Amazon Associate, I earn from qualifying purchases.
tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
That’s not how the stock market works. Most of the time you can’t pinpoint stock value movement to one specific event. Today we are going through one of those exceptions with the tariffs announcement, but your take on the Connect+ effect on Garmin stock is myopic.
i studied capital markets at uni so i have a reasonable understanding.
events that change expectations change prices noticeably.