stravaHow will STRAVA POSTS affect you?

STRAVA has been tinkering again. This time with STRAVA POSTS.

We’ve seen a series of interesting little developments over the course of the year linked to STRAVA. I particularly liked some of the perks that STRAVA announced they were offering to PREMIUM users. I was pleasantly surprised that such information seemed of interest to many of you.

Well, many more than I expected 😉

STRAVA Premium – Hmmmm. Interesting Freebie

And we have also seen some interesting Advanced Analytics from STRIVE.AI linking the musings of Stephen Hawking’s brain in to your STRAVA data … or something like that (he he he sorry @MikeWoodAI for all that traffic 😉 )

| Heads Up | STRIVE.AI Cool new sports data site links to your STRAVA data

Which brings me back to STRAVA POSTS. This was trialled earlier in the year but now YOU can use it.

STRAVA POSTS allows you to post EXTRA stuff about your sporting endeavours. So that could be a race report for your club mates, for example (aka a bit of waffle in my case) . Remember there are already Clubs on STRAVA (link to: STRAVA.COM) which might as well become the home page for your run/tri/other sports club or group of sporting freinds

Or you could enrich your particular sporting performance by uploading some photos of the experience –  for example your skiing or MTB images could well look pretty cool. And they make much more of a story than a track of your route and average power readings for the day. Yes, yes, yes….I know they are interesting to YOU.

Learn more about posts here (link to STRAVA.COM).


Other ways of using STRAVA POSTS could be to post questions and start a discussion. Or the coaches out there could post workouts.


With that last sentence you can perhaps see where the commerciality might come in.

Brands could start a discussion. Someone like me could start a discussion with the nefarious intention of driving traffic to a product review. Or, perhaps, some other PR could try to drive traffic to a shopping page or just simply use STRAVA as a means to boost the brands image.

Looking at it from another point of view and returning to the FACEBOOK part of the post title: In my case, when I post my personal sporting endeavours to Facebook about how I did a 5k with my niece in 27 minutes, I may well get comments back like ‘great time…well done to you both‘. Really; MANY of my Facebook Friends have absolutely no idea about sport and even less about my sporting endeavours (or they are sarcastic). So you can see how adding just a little more commentary around posting the same info to your STRAVA friends will actually make the content INTERESTING for PEOPLE THAT ARE AT LEAST VAGUELY INTERESTED IN THE SPORTY YOU….something like that.

Anyway, STRAVA POSTS seems like a good idea to me. And once/if it becomes popular then I’m sure there are various tags in your exercise files and in your comments which mean that ADVERTISING can then be targetted at you. STRAVA could make a lot of money out of advertising. Naturally if you paid for the premium membership that could go away. No doubt you’ll point out here that STRAVA have promised never to do that. Maybe. KERCHING $$$$


—— Full Press Release Below ———————–

London, UK – 17th October 2017 – Today Strava solidifies its position as the home for all things sport with the introduction of posts, a new way for athletes to share even more of their athletic lives on the social network. Posts gives all Strava members the ability to upload non-activity content in the Strava feed so they can share stories, post photos, ask questions, share useful tips and articles and engage with other athletes.


The tens of millions of athletes who already record activities, track their training and connect with friends can now share even more motivating, unfiltered posts about the sports they love. Alongside the new posts functionality, Strava also introduces a newly updated feed that makes it easier for athletes to see what’s going on in their athletic world and to discover challenges, clubs and group events. The feed prominently highlights photos and display group activities that feature all of the athletes involved. Posts are available now to the entire Strava community, and the new feed will be fully available later this week.


Learn more about posts here.


Watch how the newest feature works here.


“Strava is an active community of people who are passionate about their sports.” says James Quarles, Strava CEO. “We want to create more ways for the community to share their interests and expertise. Posts and the new feed make Strava the best place to tell a story about someone you met on the trails, ask a question about new gear or to seek kindred spirits to help achieve your goals.”


Earlier this year, select Strava athletes demonstrated the multiple ways to use posts, asking questions, offering tips, sharing workouts and races, and posting motivational stories and images.


“I’ve been running for four years, and still struggle with self-doubt and getting motivated,” says Kelly Roberts, runner and blogger at Run, Selfie, Repeat. “Posts have totally changed how I interact on Strava. Being able to talk about how frustrating a bad run can be and connect with a community that understands you is a reminder you’re not alone in those daily struggles.”


“My favourite ways to use posts on Strava is to do more detailed trip or race reports with lots of photos to bring the activity to life,” says Caroline Gleich, professional ski mountaineer. “As a mountain athlete, my big days take me to places many people don’t ever get to see. My inspiration is to climb and ski mountains, and I love sharing the wonder and joy of snowy, glaciated mountains with the Strava community.”


Susie Chan, a UK runner, said: “Athletes Posts has enabled me to share the experiences I have had alongside my activities. Sometimes there is more to a run than the miles and the pace, often there is a bit more to say. I have enjoyed putting some of my activities into context, tell a bit of a backstory and share the inspiration that has made me go and run.”


Download Strava for iOS or Android and upgrade to Strava Premium to access advanced features. To learn more about Strava, visit



About Strava

Strava is the social network for athletes. Our mobile apps and website connect millions of active people every day. All athletes belong on Strava, no matter where they live, which sport they love or what device they use. Join the community at


Our favourite stats:

  • 16 activities uploaded every second, 11 million every week
  • 100+ compatible mobile phones and GPS devices
  • 130+ employees, most in San Francisco with more in Hanover and Bristol
  • 1,100+ professional athletes are on Strava
  • 1 million athletes join every 40 days
  • 3 billion kudos given between athletes last year
  • £5.99 a month to make the most of your sport with Premium, or £44.99 a year
  • 100+ cites making commuting better with Strava Metro



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4 thoughts on “STRAVA morphs into FACEBOOK with STRAVA POSTS ?!?

  1. i just wanted Strava to support multi-sports (aka triathlon) activities. Is it too much to ask? This is my first year as a premium user, but I’m not sure I’ll renew my subscription next year. Let’s see. ¯_(ツ)_/¯

    1. we shall see.
      I suspect STRAVA want the features that can potentially cause a step change in users and subscribers. Those add to company value and cashflow.
      I suspect there are too many competing pulls from tri-analysis packages. Some of which are free in one form or other.

  2. I have concerns about this.

    While I don’t doubt that the main people using Strava are runners, swimmers and cyclists, these are still people and left unchecked people tend to spoil things. I really don’t want my Strava feed to be full of political guff and low grade quizzes like Facebook. As far as I can tell, if one of my friends starts posting about Donald Trump on Strava (I don’t care whether for or against) then the only option I can see if the nuclear one of unfriending them.

    Don’t get me wrong here, I like the Strava promotional stuff, people posting their inspirational stories and using Strava as a social hub for organising runs / rides, I don’t even mind a few adverts from Nike or Adidas, I just hope the vision and reality aren’t miles apart.

    1. yeah, I hadn’t though of that angle. I don’t get much spam on here that akismet can’t find so it doesn’t bother me.
      but it must be a valid concern

      I suppose tho, being negative, that if it becomes a problem then STRAVA would perhaps have achieved one of their goals to increase participation and traffic on their site. their end game is going to be a sale/flotation I would have thought.

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